JCDecaux SE, the world leader in outdoor advertising, is now launching its innovative programmatic Digital Out-of-Home (pDOOH) solution globally. This is a major move towards activating OOH campaigns globally. Following the launch of its airport-centric programmatic solution in 2024, the company is now extending it to street furniture, transport hubs, and retail environments, thereby offering a comprehensive, end-to-end solution for seamless global campaign activation on all JCDecaux digital assets.
The refreshed pDOOH offer is geared to bring the message to the end consumers at every stage of their journey. By tapping into the vast global network and programmatic know, how of JCDecaux, it is giving advertisers the opportunity to plan, implement, and bring to life their campaigns globally through a single platform in a lively, focused, and quantifiable way. The solution is connected to more than 30, 000 top, notch digital screens across airports, streets, transit areas, and retail environments in over 35 countries worldwide and can activate campaigns in real, time.
This solution is completely programmatic and allows for data, driven planning and measurement so that campaigns can continuously improve performance and enhance their appeal. The solution is part of JCDecauxs rising AdTech portfolio and can be accessed solely through the VIOOH Supply, Side Platform (SSP), which is the programmatic network most interconnected to the world of out, of, home advertising. Buyers have the option to get the solution activated through Displayce and 55+ integrated demand, side platforms that offer flexibility while still guaranteeing scalable activation.
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This growth underlines the key role that JCDecaux has played in driving innovation within the AdTech industry in the outdoor advertising sector. Through continued investment in digital infrastructure, the company is making it easier to buy DOOH advertising globally while enabling a more in-depth form of storytelling. Digital Out-of-Home continues to be a growth driver for JCDecaux, thanks to the strong programmatic momentum that has been driven by advertisers’ adoption of new audience-buying models.
Clément Lion, DOOH & Programmatic Sales Director JCDecaux France & Chairman of Global JCDecaux International Programmatic Council (IPC), said: “By bridging all physical environments within a unified digital framework, we offer advertisers unprecedented access to global audiences, bringing to brands worldwide outdoor advertising that is both more accessible and more impactful. This ensures the right message is delivered at the right place and time.”
Dallas Wiles, Co-Chief Executive Officer JCDecaux UK & Chairman of Global JCDecaux Sales & Marketing Committee (SMC), said: “We believe global storytelling should be simple. This initiative reflects our commitment to excellence by removing barriers to global OOH media, offering a streamlined and efficient way to connect with consumers everywhere.”
Jean-François Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “By introducing the world’s first truly global programmatic DOOH media solution, we are taking a major step forward in making out-of-home even more flexible, accountable and easy to buy for our clients. Building on the rapid digitisation of our portfolio in key markets such as the UK and Brazil, and the strong development of programmatic in Germany, this innovation demonstrates our ability to combine the power of our premium assets with data and technology to deliver more effective, brand-safe and measurable campaigns at scale.”