Raptive has entered a strategic partnership with Intent IQ to integrate Intent IQ’s Bid Enhancement identity resolution technology across Raptive’s extensive publisher network, aiming to improve programmatic bid performance, monetization and advertiser reach in both identifier-rich and identifier-limited environments such as iOS and other cookieless inventory. In today’s privacy-first digital advertising landscape, publishers often struggle to extract full value from audiences when traditional identifiers are unavailable. By embedding Bid Enhancement, Raptive enhances identity signals used in automated bidding, driving higher competitiveness, yield and durable revenue lift for publishers – while simultaneously enabling advertisers to access and engage high-value segments at scale with greater precision.
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The solution operates smoothly in intricate identity environments. In other words, publishers can protect their monetization strategies against changes in privacy rules and the decreasing importance of cookies. Both companies stress that their collaboration respects global privacy laws and allows compliant functionality in the global and U.S. markets. Raptive’s extensive reach and creator, centric ecosystem, when combined with Intent IQ’s sophisticated identity resolution capabilities, are anticipated to lead to better monetization results for publishers and enhanced audience access for advertisers in the rapidly changing programmatic environment.