Teads, the omnichannel outcomes platform for the open internet, has struck a significant partnership with Google TV™ to expand its connected TV (CTV) HomeScreen advertising inventory, dramatically extending premium ad placements to more than 500 million TV devices worldwide. This strategic collaboration gives brands access to one of the most visible and high‑attention environments in CTV-ads placed prominently on the first screen users see when they power on their Google TV devices across key markets including the US and UK—boosting potential reach and engagement for advertisers.
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Through the partnership with Google TV’s Masthead inventory unit, Teads helps marketers leverage an immersive ad inventory opportunity through a personalized and rich experience of aggregated TV content and apps, delivered through a single interface. In addition to providing access to media, Teads also offers creative execution through Teads Studio, a creative agency within Teads itself, leading to the advent of new and innovative formats of brand building and brand remembrance through use of 3D images and more, as seen with some of the recent campaigns. Since the advent of Teads’ CTV HomeScreen product in 2023, thousands of campaigns with premium brands have already been delivered through the CTV medium.