AirOps, the content engineering platform for unlocking AI-based search presence, announced its native integration with the Anthropic-powered AI assistant Claude, enabling access to its rich dataset, including AI search visibility metrics, competitive intelligence, and content performance metrics, directly from within the Claude interface, where so many knowledge workers already live and work. This integration, now live on the Claude Marketplace, enables marketers and analysts to stop switching between tools by allowing users to query and visualize performance data in NL, create reports including charts and respective narratives, and even identify competitive citation gaps, all within the Claude user interface.
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The connection is enabled via the Model Context Protocol (MCP) and Claude Apps, ensuring secure, permissioned access to live AirOps data, and supports actions like creating execution-ready content strategies that sync back to AirOps. By embedding data insights into the same environment where planning, analysis and content creation happen, AirOps aims to improve decision speed and quality while reducing manual reporting overhead – a strategic enhancement for teams focused on growing brand visibility and organic growth in the evolving AI search landscape.