Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
PubMatic Launches AI Insights to Deliver Real-Time Demand Intelligence for Publishers
PubMatic rolled out AI Insights, an AI, powered demand intelligence platform that gives digital publishers a clearer understanding of how demand changes, pricing fluctuations, and inventory shifts are related and what actions can generate more revenue.
In Customer Experience news this week…
Cognizant and Adobe Deepen Strategic Collaboration to Scale AI-Powered Content and CX Transformation
Cognizant has expanded its worldwide alliance with Adobe to accelerate AI-powered creativity and customer experience enhancement at scale.
In Influencer Marketing news this week…
New Engen Expands Creator-Powered Marketing Capabilities with Acquisition of Grapevine
New Engen, a rapidly expanding digital marketing agency recognized for amplifying impact in paid media, creative, analytics, and measurement, has announced a strategic acquisition of Grapevine.
In Content Marketing Marketing news this week…
AirOps Integrates Natively With Claude to Bring AI Search Insights Directly Into Daily Workflows
AirOps, announced its native integration with the Anthropic-powered AI assistant Claude, enabling access to its rich dataset, including AI search visibility metrics, competitive intelligence, and content performance metrics, directly from within the Claude interface, where so many knowledge workers already live and work.
In CDP news this week…
Rokt mParticle Introduces Match Boost to Improve Audience Match Rates Across Major Ad Platforms
Rokt mParticle, the leading real-time customer data platform (CDP), continues the rollout of Match Boost, their latest CDP capability.
In Programmatic Advertising news this week…
Raptive has entered a strategic partnership with Intent IQ to integrate Intent IQ’s Bid Enhancement identity resolution technology across Raptive’s extensive publisher network, aiming to improve programmatic bid performance, monetization and advertiser reach in both identifier-rich and identifier-limited environments such as iOS and other cookieless inventory.
In Analytics news this week…
Bombora Expands B2beacon™ to Set New Benchmark for B2B Campaign Measurement
Bombora has expanded its B2beacon™ campaign measurement solution to establish a new standard for B2B advertising performance visibility and accuracy, enabling marketers to measure programmatic campaigns at the account and buying-group levels – where real B2B buying decisions happen – rather than relying on traditional, siloed tag-based reporting.
Article Of The Week….
Predictive Analytics Marketing in 2026: How Brands Anticipate Customer Behavior and Drive Smarter Decisions
In 2026, reacting to data is a losing game. By the time a dashboard lights up, the moment has already passed. Customers have moved on. Attention has shifted. Budgets have leaked quietly in the background. This is why serious brands are no longer obsessed with reports. They are building foresight engines.
Predictive analytics marketing today is not about looking backward. It is about reading signals early and acting before demand becomes visible. The shift is clear. Brands now use agentic AI systems that learn continuously, process real time data, and trigger decisions without waiting for human prompts.