Finch, the international expert in paid media automation and ad technology, has declared its strategic acquisition of Wizard Marketing, one of the fast-growing digital agencies that excel at delivering technical SEO expertise along with its commitment to transparency. The acquisition is expected to elevate Finch’s offerings and allow it to provide integrated search strategies that include paid and organic search.
In addition to the aforementioned, the acquisition also dissolves the typical delineation between paid search and search engine optimization. In other words, paid search advertising, also known as PPC (Pay-Per-Click), and search engine optimization (SEO) are unified. Not only that, but Finch has also created a complete product solution that covers all search considerations, including organic search, web development, and content capabilities courtesy of Wizard Marketing.
The newly appointed CEO, Dave Valentine, heads the newly formed organization, which now looks to release a “total search” solution that allows enterprise and mid-market brands to compete much more effectively on the search engine results page (SERP) with a strategy and execution.
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From Performance Platform to Full-Funnel Growth Engine
For the last 15 years or so, Finch has been recognized in terms of its ability to drive paid media efficiency at scale. Its proprietary Finch Engine utilizes AI technology that optimizes billions of dollars in ad spend across publishers like Google Ads, Microsoft Advertising, and Amazon. Although the company has been successful in maximizing its Return on Ad Spend (ROAS) with the use of AI technology, its clients have increasingly become interested in a connected model.
The acquisition of Wizard Marketing addresses this need directly, transforming Finch from a specialized paid media platform into a full-spectrum Growth Operating System.
“The era of fragmented marketing is over,” said Dave Valentine, CEO of Finch. “Brands can no longer afford to have a PPC vendor who doesn’t speak to their SEO team. It results in wasted budget and disjointed messaging. By acquiring Wizard Marketing, we are integrating the two most powerful levers in digital marketing. We are taking the precision of Finch’s programmatic bidding and pairing it with the long-term authority building of Wizard’s SEO. We aren’t just buying an agency; we are building the ultimate revenue engine.”
Advancing SEO Through Data-Driven “Total Search”
A central driver of the acquisition is the immediate expansion of Finch’s SEO and organic growth capabilities. Wizard Marketing brings deep technical expertise and executional rigor that will now be available directly to Finch clients.
The enhanced SEO service offering includes:
Data-Led Total Search Strategy
Therefore, with the ability to tap into concrete conversion rates garnered from paid media campaigns, Finch can effectively implement its organic strategies based on hard revenue data rather than mere assumption. High intent keywords that perform well in paid media are given preferential treatment in the organic search landscape, while spend is optimized across paid media to redirect budgets to terms where the brand already ranks number one organically.
Advanced Technical SEO and Web Architecture
Wizard Marketing’s technical depth strengthens Finch’s ability to address complex site performance challenges. Services include Core Web Vitals optimization to meet Google’s performance standards, as well as advanced JavaScript and mobile rendering optimization for e-commerce platforms such as Shopify, Magento, and BigCommerce.
High-Authority Content and Link Development
The combined creative and SEO teams focus on producing authoritative content designed to earn backlinks organically, improving domain authority and long-term visibility. Content strategies are aligned with conversion goals, ensuring that organic traffic drives measurable business outcomes.
A Shared Commitment to Transparency
Cultural alignment played a key role in the acquisition. Wizard Marketing, founded by Jake Tlapek, built its reputation around a “Glass Box” operating model that provides clients with full visibility into strategies, execution, and performance data.
Jake Tlapek, Founder of Wizard Marketing and now Chief Creative Officer at Finch, stated: “In the SEO world, ‘it’s a black box’ has been an excuse for mediocrity for too long. At Wizard, we showed our work. Joining Finch allows us to scale that philosophy. We are combining our human expertise with Finch’s enterprise data visualization. Now, a CMO can log in and see exactly how their paid spend is influencing their organic rankings and vice versa. It’s a level of clarity that simply doesn’t exist elsewhere in the mid-market.”
Market Impact and What’s Next
The integration of Wizard Marketing into Finch is effective immediately. In the coming quarter, Finch plans to introduce industry-specific Total Search solutions tailored for E-commerce, B2B SaaS, and lead generation brands.
Clients can expect several immediate benefits, including:
- A single source of truth for paid and organic search performance
- Unified account management across the entire search funnel
- Faster optimization cycles as insights flow seamlessly between SEO and PPC strategies
With this acquisition, Finch sets a new standard for search-driven growth—one that replaces siloed execution with clarity, accountability, and full-funnel performance.