Airtory, an interactive and immersive creative technology industry leader, today announced the global rollout of its Curated Marketplace-an effort to enable the widespread adoption and availability of large format high-impact rich media advertising programmatically. This milestone represents the next major step forward in the journey to marry creative innovation with seamless DSP activation for brands and agencies globally.
The popular ad automation platform, Basis, joined as the official launch partner in Q4 2025. The partnership allows every Basis advertiser to immediately access Airtory’s high-end large-format ad creative directly through their existing media workflows. To begin with, the campaigns are showing considerable engagement and brand impact gains over standard display ad creatives, further underscoring the growing interest in interactive, performance-oriented creative ad formats.
“Basis is always looking for opportunities for marketers to stand out, and Airtory’s Curated Marketplace gives them an efficient path to high-impact formats without adding workflow complexity,” said Amy Rumpler, EVP of integrated client solutions, Basis. “By making large-format rich media available for our customers, Basis can unify engaging creative with smart media execution to drive better outcomes for advertisers across channels.”
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With the Curated Marketplace now expanding beyond its initial launch partner, Airtory is opening access to additional demand-side platforms (DSPs). This enables advertisers and agencies to deploy custom rich media formats-including Skins, Interscrollers, and Sticky Headers-through the DSP of their choice. The model provides flexible activation while maintaining the visual impact typically reserved for direct or custom placements.
Historically, high-impact rich media executions required direct publisher negotiations, custom integrations, and elevated production budgets. Airtory’s marketplace approach redefines that dynamic by offering scalable, programmatic access to visually compelling formats without the traditional cost or technical barriers. The result is a more democratized creative ecosystem, empowering brands of all sizes to compete for attention with premium ad experiences.
“Historically, large-format rich media has been limited to direct deals or bespoke activations,” said Julian Frachtman, CoFounder and CEO of Airtory. “With the Airtory Curated Marketplace, we’re making these engaging formats available programmatically – reducing production time and cost, while expanding scale and efficiency.”
The Curated Marketplace is available immediately via Basis and can also be activated through additional DSPs utilizing Airtory creative units. As the programmatic landscape continues to evolve, Airtory’s initiative positions high-impact rich media as a scalable, performance-oriented solution—bringing together immersive design, cross-channel execution, and operational simplicity for modern advertisers.