Kochava, a leader in real-time data solutions for omnichannel outcomes, has unveiled Atlas Performance™, the industry’s first true Supply Performance System (SPS) designed specifically for premium publishers and platforms. This new system promises to unify measurement, optimization, and transparent reporting in a way that directly aligns with the results advertisers seek — driving better outcomes while honoring privacy and data security.
Made better through the power of StationOne™, Kochava’s integrative AI environment, Atlas Performance offers the power of data-centric decisioning, advanced machine learnings, and the flexibility of integration with existing ad servers, SSPs, and DSPs without the need to make disruptive technology transitions. This plug-and-play environment allows publishers to easily integrate unified outcome reporting into their existing infrastructures while providing advertisers with an understanding of the true business results of their spend.
What Atlas Performance Brings to the Table
At its core, Atlas Performance transforms the traditional supply-side tech stack by focusing on outcomes that matter most to both advertisers and supply partners — such as conversions, engagement, subscriptions, brand lift, and reach. Instead of reporting basic impression counts or clicks, the system emphasizes business-relevant KPIs that align performance with advertiser expectations across brand and performance goals.
Among its key capabilities are:
- Privacy-safe first-party data ingestion and optimization using machine learning
- AI-powered insights and optimization recommendations
- Audience intelligence to exclude already-converted users and prioritize high-value prospects
- Independent outcomes and incrementality measurement to validate campaign performance
- Unified outcome-focused reporting tailored to both performance and brand objectives – helping supply partners articulate value clearly to advertisers.
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In real-world scenarios, Atlas Performance has already shown notable impact: one connected TV (CTV) original equipment manufacturer (OEM) with over 200 million smart TVs globally partnered with a top FAST app to generate a 58 % lift in campaign conversion rates for first-time app launches, targeting more than 1.2 million likely-to-convert households — evidence of the measurable impact supply-level performance optimization can drive.
Why This Matters to B2B Marketing and Advertising
Aligning Publisher Performance With Advertiser Outcomes
One of the biggest pain points for B2B marketing teams — especially those operating in complex, multi-touchpoint environments — is proving the value of media investments. Traditional reporting often stops at reach or click-through data, but B2B decisions are driven by deeper KPIs like qualified leads, product interest actions, pipeline growth, and customer expansion. Atlas Performance bridges this gap by giving publishers and platforms tools to report on outcomes advertisers care about, making it easier for media buyers to justify spend and optimize future budgets.
This capability is especially relevant for B2B advertisers who deploy integrated media strategies combining programmatic CTV, OTT, web, mobile, and display. Being able to measure impact — from view to business action – strengthens campaign planning and strengthens trust between demand and supply partners.
Reducing Fragmentation in Media Measurement
We know that today’s consumer is a complex entity in the advertising world. We are constantly bombarded by innumerable opportunities to consume advertising on different screens and devices. For B2B marketers, it is imperative to understand how one channel’s exposure to the consumer affects another. By using Atlas Performance’s integrated strategy, B2B marketers can rely on the results of strong performance rather than ambiguous metrics.
This is particularly important if we consider B2B brands that have niche audiences to cater to, such as those in the tech industry or companies selling to enterprise organizations, as the audience may consume content across CTV, desktop research, podcasts, as well as publications. The ability of Atlas Performance’s software to optimize and report on the results that matter could help marketers understand what works best in terms of reaching those audience segments.
Strengthening Publisher-Advertiser Partnerships
In the ever-changing media landscape, the need to prove the worth of media inventory to advertisers remains a task, especially for premium platforms such as CTV, FAST channels, and OTT apps. Atlas Performance ensures that the publishers are given the right tools to enable them to explain effectively the role and worth of their media inventory in the achievement of business results, hence increasing competitiveness in the face of such “closed garden” platforms.
In terms of B2B advertisers, this would be through increased options and improved clarity around advertising decisions, which would build their confidence in media investment and, potentially, increase their advertising spend with a platform that offers actual value for performance.
Broader Business Impacts
Efficiency Gains Through Plug-and-Play Integration
By integrating with existing ad servers and systems rather than requiring a rip-and-replace approach, Atlas Performance enables publishers and platforms to adopt the system with minimal operational disruption. This reduces integration costs and accelerates time to value — a critical consideration for businesses seeking to scale performance measurement quickly.
Enhanced Market Competitiveness
As performance measurement evolves into a more data-centric, outcomes-oriented discipline, publishers who are utilizing sophisticated systems such as Atlas Performance can drive higher CPMs or premium pricing on their inventory, particularly if they can prove business-level impact. This trend has the potential to raise the entire media supply chain, forcing firms to deploy similar outcome-centric systems or forgo interest from advertisers.
A Step Toward Future-Ready Advertising Technology
The embedding of StationOne’s artificial intelligence hub within Atlas Performance is an example of how AI-related tools will begin to factor into advertising technology interfaces, which will aid publishers and advertisers in developing strategies from data in real-time. These types of technological developments only underscore privacy-related optimization and real-time adaptation, both of which are growing exponentially in importance.
Conclusion
The launch of Atlas Performance™ by Kochava represents a power shift in supply-side optimization and outcomes measurement. Such is the implication for B2B marketing and advertising. The tool, which Atlas makes available as a premium publisher and platform solution for optimized and transparent outcomes, enables the media buyer with enhanced visibility into performance, publishers with more competitiveness, and ultimately businesses with results-based decision making.
In B2B marketing, under pressure from the intricacies of omnichannel media and the demand for greater accountability, innovations like Atlas Performance might form a foundation upon which performance-led ad strategies operate, opening a doorway to bridging exposure levels to create a business growth trajectory for brands and media partners.