Meet The People (MTP), the North American agency collective, has unveiled MTP Intelligence, their proprietary AI, powered platform designed to unite creative, campaign, media, commerce and performance disciplines into one, integrated technology environment, thus solving a longtime problem in marketing today where separate systems break down workflows and hide valuable data/insights. Supported by MTPs data division RADaR Analytics, the platform manages the entire marketing process and thus can be integrated smoothly with clients current stacks, allowing for real, time optimization and data, driven decision, making at all stages from strategy via activation to measurement.
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By consolidating formerly siloed functions into one transparent ecosystem, MTP Intelligence empowers cross-disciplinary teams to collaborate more effectively, enhance efficiency and demonstrate clearer ROI with shared performance signals rather than isolated metrics. Designed to be platform-agnostic, the solution respects each team’s specialised tools while unifying data flows and workflows so creative teams, media planners and commerce operators can operate from the same real-time insights. Early adopters such as Central Bancompany and StorageMart/Manhattan Mini Storage are already deploying the platform, which MTP plans to broaden throughout 2026, reflecting the agency group’s commitment to leveraging AI to deliver measurable business outcomes and overcome the fragmentation that hampers traditional marketing workflows.