The ANA Creator Marketing Conference 2026 is the premier event dedicated to the evolving world of influencer and creator marketing. Hosted by the Association of National Advertisers (ANA) and presented by Pinterest, this three-day gathering brings together top brands, agencies, platforms, and creators to share strategies, tackle real-world challenges, and shape the future of creator-led brand engagement.
The conference offers an immersive experience where executives and practitioners can explore the latest trends, partnership frameworks, ROI measurement techniques, contract negotiation insights, and content strategies that drive authentic consumer connection and measurable business results.
Why the ANA Creator Marketing Conference Matters
The creator economy continues its rapid expansion, playing a central role in how brands engage audiences across digital platforms. In 2026, creator marketing is no longer a niche tactic but a central component of modern marketing plans, bridging social influence, content authenticity, community engagement, and revenue generation.
This conference matters because it:
- Focuses on practical insights from practitioners and platforms about what works now in creator programs.
- Helps marketing teams build strategies that align brand goals with creator strengths.
- Provides frameworks for measuring impact beyond surface-level metrics.
- Explores how partnerships with creators can tap into new audiences and strengthen brand authenticity.
Attendees walk away with knowledge they can apply immediately, whether they are launching their first creator initiative or scaling global programs.
Also Read: AI Marketing in 2026: How Artificial Intelligence Is Transforming Customer Engagement and Growth
What to Expect at the 2026 Conference?
Over three days, the ANA Creator Marketing Conference blends strategic learning, tactical education, and meaningful human connection:
Visionary Keynotes and Case Studies
Hear from top brand and creator leaders about how they conceptualize and implement creator strategies that achieve measurable outcomes.
Panels and Deep-Dive Discussions
Sessions tackle topics such as building effective creator partnerships, negotiating rates and contracts, developing fair compensation and rights frameworks, and scaling creator programs across channels.
Interactive Workshops
Hands-on experiences allow attendees to build skills in areas like campaign design, creator selection, performance analytics, and storytelling strategies.
Elevated Networking Opportunities
Structured networking with brands, agencies, platforms, and creators facilitates collaboration, partnership exploration, and idea exchange, both in person and through digital matchmaking technologies.
Core Themes and Focus Areas
The 2026 agenda explores several key themes shaping creator marketing today:
Creator Partnerships and Collaboration
How to identify aligned creators, build long-term relationships, and co-create campaigns that resonate with audiences while achieving business objectives.
Measurement and ROI
Practical approaches to measurement that go beyond engagement metrics, connecting creator efforts to sales, brand affinity, and long-term customer value.
Contracting and Compensation Best Practices
Frameworks for transparent contracts, rights management, rate negotiation, and legal considerations in creator collaborations.
Platform Trends and Content Strategy
Analysis of how shifts on major platforms influence content strategy, storytelling formats, and audience engagement tactics.
Industry Evolution and Future Opportunities
Forward-looking sessions on where creator marketing is headed, including emerging platforms, creator-driven commerce trends, and community-centered creativity.
Featured Voices and Thought Leaders
The conference agenda brings together leading voices from brands, agencies, platforms, and creator marketing pioneer communities. While the full speaker list is available through the official registration portal, some standout speakers include:
- Casey DePalma McCartney – Chief Brand Communications Officer, Unilever
- Kate Ridley – Chief Brand Officer, PMI WW Brands (Stanley 1913).
- Dr. Marcus Collins – Clinical Professor at Ross School of Business.
- Marissa Eddings – Head of Brand, Advertising, Media, 7-Eleven
- Kevin Frankenfeld – Head of Creators & Fandom, Microsoft
Know more about the speakers: www.ana.net/content/show/id/ms-infl-feb26#speakers
Why the Conference Matters for Marketers in 2026
With the creator economy becoming an integral part of modern marketing strategy, understanding how to build sustainable creator programs has never been more essential. The ANA Creator Marketing Conference provides a platform where attendees can:
- Learn from leaders who are advancing the practice of creator marketing.
- Gain frameworks for partnership building, measurement, contracting, and content strategy.
- Network with peers, creators, platforms, and agencies shaping the creator landscape.
- Walk away with actionable insights that can be applied immediately to enhance brand relevance, engagement, and measurable business outcomes.
The 2026 ANA Creator Marketing Conference is not just a gathering. It is a strategic advantage for brands serious about mastering creator-led engagement in the years ahead.
Learn more: www.ana.net/content/show/id/ms-infl-feb26