Infillion has acquired Catalina, a pioneer in deterministic purchase intelligence and operator of one of the world’s largest purchase-based shopper data networks, in a deal that gives the advertising platform exclusive access to data covering roughly 130 million U.S. households and about $600 billion in annual consumer spending – assets that hadn’t been broadly available to the market for several years. Founded in 1983, Catalina built a massive transaction-driven dataset from tens of billions of annual shopping trips across about seventy major retail banners, giving brands and retailers direct insight into actual buyer behavior versus inferred signals.
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By integrating this deterministic purchase truth into Infillion’s composable, agent-ready advertising platform, the company aims to enable brands to target audiences based on verified purchase activity, measure campaign performance down to SKU-level outcomes and optimize media spends in near real time-capabilities that go beyond typical walled garden or probabilistic data approaches. Catalina’s leadership will join Infillion as part of the integration, underscoring Infillion’s broader strategy of combining ad tech assets with unique data to drive closed-loop, outcome-oriented advertising across retail media, CTV, programmatic and other channels.