PhotoShelter has introduced TikTok sharing as a new feature in its Social Content Distribution platform Socialie allowing brands to handle, distribute, and monitor their TikTok content just like Instagram Facebook X, and LinkedIn content – all in one workflow. Until now, TikTok was considered quite different from other platforms in terms of content distribution systems, and brands had to depend on quite disjointed methods such as text or direct messages to share content with athletes, influencers, and partners, while they hardly had any visibility into performance.
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After this integration, the teams could conveniently send content along with pre-written captions directly to the publishers, make posting as well as sharing more streamlined, and also record all engagement data automatically in the unified reporting dashboards. The changes have further made it possible for the brands to take advantage of the existing publisher networks for TikTok, without adding any new tools or processes, thereby enhancing both efficiency and consistency. “TikTok has been an outlier in an otherwise structured social workflow,” said Christina Kyriazi, Chief Marketing Officer at PhotoShelter. “Content is still being shared with influencers through texts and DMs, and once it’s posted, teams often have no clear view into what actually performs. This brings TikTok into a system where that activity is finally centralized and measurable.”