Saison Technology International and Vectara Announce Strategic Partnership to Provide Conversational AI Solutions

Saison Technology International and Vectara Announce Strategic Partnership to Provide Conversational AI Solutions

Salesforce Launches MuleSoft Agent Fabric to Orchestrate and Govern Any AI Agent Across the Agentic Enterprise

Salesforce Launches MuleSoft Agent Fabric to Orchestrate and Govern Any AI Agent Across the Agentic Enterprise

CMOFirst’s Weekly Roundup

CMOFirst’s Weekly Roundup: Discover the Most Recent News From Adobe, NBCUniversal, Hightouch, Pega, Guideline, Perion and more!

Machine Learning

Machine Learning for Marketing Attribution: Understanding What Really Moves the Needle

Perion and Albertsons Media Collective Partner on First-Party Retail Ads

Perion and Albertsons Media Collective Partner on First-Party Retail Ads

Klaviyo Launches AI Marketing and Customer Agents for B2C CRM

Klaviyo Launches AI Marketing and Customer Agents for B2C CRM

AdRoll and Innovid Partner to Deliver Independent, Outcome-Based CTV Measurement

AdRoll and Innovid Partner to Deliver Independent, Outcome-Based CTV Measurement

CivicScience and The Atlantic Partner to Enhance Advertising with Real-Time Consumer Insights

CivicScience and The Atlantic Partner to Enhance Advertising with Real-Time Consumer Insights

Meta Introduced Vibes, A New Way to Discover and Create AI Videos

Meta Introduced Vibes, A New Way to Discover and Create AI Videos

DAIVID & AdGreetz Partner to Bring AI-Generated & AI-Optimised Ad Campaigns to SMBs

DAIVID & AdGreetz Partner to Bring AI-Generated & AI-Optimised Ad Campaigns to SMBs