In an era where B2B marketing must deliver more than transactions, it must create trust, engagement, and measurable value, the BtoB Summit 2025 returns as France’s premier rendezvous for marketing, sales, and communication professionals. Hosted at the iconic Parc des Princes in Paris on June 24, this one-day powerhouse event brings together over 2,500 top decision-makers to reimagine how modern marketing can drive sustainable business impact in a digitally disrupted world.
More Than a Marketing Conference, A Strategic Movement
The BtoB Summit has established itself as a benchmark event in Europe’s business calendar. What sets it apart is its laser focus on actionable strategy, future-facing insights, and high-value peer exchange. Far beyond product pitches and surface-level sessions, the 2025 edition is poised to explore how AI, automation, customer experience (CX), and sustainable growth can intersect to power next-gen B2B ecosystems.
Designed around immersive learning and authentic networking, this year’s summit operates under a theme that resonates strongly: ‘Act for Impact,’ a call to elevate marketing from operational silos to a force of strategic transformation across the enterprise.
Key Themes That Will Define BtoB Summit 2025
AI-Powered B2B Transformation
Artificial Intelligence continues to reshape every aspect of the B2B value chain, from predictive sales and intent data to hyper-personalized customer journeys. At BtoB Summit 2025, expect deep dives into how generative AI, real-time analytics, and intelligent automation can unlock relevance and revenue at scale.
Customer Centricity as the Growth Engine
Gone are the days when B2B success was product-first. Today, the competitive edge lies in CX mastery. The summit will explore frameworks to unify sales, marketing, and service teams around buyer needs, backed by data, empathy, and continuous optimization.
Revenue Operations and Martech Convergence
The lines between marketing, sales, and operations are blurring. Sessions will spotlight how integrated RevOps and a well-architected Martech stack can reduce friction, boost pipeline velocity, and enhance ROI transparency.
Sustainability, Ethics, and Responsible Innovation
With ESG performance becoming a boardroom priority, BtoB Summit 2025 emphasizes how marketing leaders can champion purpose alongside performance. From green branding to inclusive campaign design, this track invites attendees to build brands with conscience.
Workshops, Labs, and Insight-Rich Keynotes
Attendees will experience an energizing mix of formats, from C-level panels and hands-on workshops to innovation labs and startup spotlights. These sessions aim to bridge the gap between bold ideas and real-world execution, offering blueprints, case studies, and ROI-backed strategies to apply on day one.
Also Read: Why Channel Isolation Is Killing ROI and How CMOs Can Fix It
Who You’ll Meet
From CMOs and CROs to Heads of Digital and Innovation Officers, BtoB Summit is built for leaders who don’t just adapt to change, they shape it. Expect to engage with more than 2,500 marketing professionals from across Europe, including voices from global enterprises, fast-scaling startups, consulting firms, and technology disruptors.
Key Speakers:
- Nicolas Beaumont – Director General, INFACTO
- Thomas Bernard – Head of Sales, Companeo
- Cyndie Bettant – Impact and Communication Leader, CISION
- Emmanuel Crego – General manager, Values Group
- Georges DA SILVA – COO, Salesapp
To know about all the speaker, click: https://www.btob-summit.btob-leaders.com/speakers
A Marketplace of Ideas, Tech, and Connections
With over 70 exhibitors showcasing cutting-edge solutions in CRM, ABM, AI, data intelligence, and content orchestration, the summit doubles as a live tech marketplace. Whether you’re sourcing a new partner or benchmarking your tech stack, this expo floor becomes a launchpad for smarter decisions.
Networking is baked into the DNA of the BtoB Summit. Through curated meetups, thematic lounges, and AI-driven matchmaking, every interaction is engineered to foster relevance, resonance, and results.
Why the BtoB Summit 2025 Is Essential Now
In a world where digital saturation and economic uncertainty have made attention and trust scarcer than ever, the BtoB Summit 2025 acts as a North Star for marketing leaders navigating complexity. It’s where you refine your playbook, expand your ecosystem, and lead with clarity in times of change.
Whether you’re looking to scale smarter, deepen customer relationships, or position your brand at the forefront of purpose and performance, this summit is not just a day in Paris, it’s a catalyst for what’s next in B2B.
To explore the full agenda, visit the official site: btob-summit.btob-leaders.com