NRF 2026: Retail’s Big Show returns as the most influential global gathering for retail executives, technology leaders, brand strategists, and transformation-focused professionals. Celebrated for shaping the future of commerce, this flagship event brings together the world’s leading voices driving customer experience innovation, AI-powered retail, omnichannel transformation, and operational excellence.
Hosted by the National Retail Federation, Retail’s Big Show continues to be the trusted destination where retail leaders find the inspiration, community, and practical strategies needed to thrive in a rapidly evolving marketplace.
This edition promises a dynamic blend of hands-on learning, industry-leading keynotes, and collaborative workshops designed for professionals who want to elevate their craft and accelerate business growth.
Why NRF 2026 Matters Now
Retail is transforming at an unprecedented pace. Consumers expect seamless experiences across online and offline channels, AI is reshaping personalization and decision-making, and supply chains are under constant pressure to adapt. NRF 2026 gives attendees a front-row seat to these shifts, providing insights, strategies, and solutions that are immediately relevant.
This is the only event where retail leaders can:
- See real-world examples of AI-driven personalization and predictive analytics in action
- Learn how top brands are rethinking loyalty, omnichannel engagement, and customer retention
- Understand how digital transformation and operational efficiency intersect to drive growth
- Hear firsthand from executives who are defining the future of retail strategy and culture
Attending NRF 2026 equips professionals to navigate uncertainty, anticipate consumer expectations, and implement strategies that deliver measurable business impact.
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What You Will Experience
NRF 2026 is built to combine inspiration, learning, and hands-on engagement across every part of retail operations. Over three days, attendees can expect:
Immersive Keynotes
Leading executives, innovators, and cultural thinkers share insights on trends shaping retail, from AI adoption to sustainability initiatives.
Hands-On Learning Labs
Interactive sessions focus on practical applications for AI, customer engagement, loyalty programs, operational optimization, and omnichannel strategy.
Deep-Dive Strategy Sessions
Explore real-world challenges and solutions in supply chain management, merchandising, marketing, and technology adoption. These sessions provide frameworks and case studies you can take back to your organization.
Technology and Innovation Showcase
See the newest retail technology, startup solutions, and AI applications in action. From digital checkout innovations to automated fulfillment, attendees witness tools that are ready to implement.
Networking and Peer Learning
Structured networking programs, curated meetups, and informal interactions allow professionals to share insights, troubleshoot challenges, and spark partnerships.
By the end of the event, attendees walk away with actionable strategies, inspiration from leaders, and new connections that drive real results.
Major Topics Covered in 2026
Artificial Intelligence and Data-Driven Insights
Discover how AI is transforming personalization, demand forecasting, customer engagement, and operational decisions.
Customer Experience and Engagement Strategies
Learn how omnichannel initiatives, immersive experiences, and loyalty programs drive customer satisfaction and retention.
Brand Building and Market Influence
Understand how to craft distinctive, trusted brands that resonate with consumers and drive long-term growth.
Operational Excellence and Agility
Examine best practices in supply chain management, workforce efficiency, and digital transformation to scale operations successfully.
Future-Focused Retail Strategies
Explore emerging models in merchandising, market positioning, and technology adoption that prepare businesses for tomorrow.
The NRF Community Advantage
What sets NRF apart is the community-driven environment. This is not just a trade show; it’s a collaborative ecosystem where professionals across retail, technology, and operations come together to learn, connect, and co-create solutions.
Participants can take advantage of:
Curated Meetups and Roundtables
Engage with peers facing similar challenges, from supply chain optimization to digital innovation.
Social and Networking Programs
From the opening celebration and daily breakfast meetups to executive-focused gatherings, every interaction is an opportunity to build relationships.
Peer-to-Peer Learning
Learn from colleagues and competitors alike, share strategies, and gain insights that are difficult to find anywhere else.
Collaborative Problem-Solving
Informal conversations on the expo floor or in breakout sessions often lead to partnerships, pilot programs, and new initiatives.
Being part of NRF 2026 means joining a global network of retail professionals, gaining insights, and building relationships that last long after the event ends.
Featured Speakers
NRF 2026 brings together leaders who are defining the future of retail, including:
- Kecia Steelman – President & CEO, Ulta Beauty
- Dane Mathews – Chief Digital & Technology Officer, Taco Bell
- Bob Eddy – CEO, BJ’s Wholesale Club
- Caroline Brown – Global Brand President, The North Face
- Harley Finkelstein – President, Shopify
What Attendees Will Gain
In a world of rapid innovation and rising consumer expectations, NRF 2026 equips retail professionals to:
- Gain actionable insights from industry leaders and innovators
- Learn strategies that drive measurable business outcomes
- Connect with peers and build lasting relationships
- Discover emerging trends and technologies shaping the industry
- Understand how AI, data, and creative strategy come together to drive growth
NRF 2026 is not just an event; it is a platform for transformation, growth, and leadership in retail.
👉 Learn more at: https://nrfbigshow.nrf.com/