Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Lumen and Qualtrics Build New Customer Insights Platform to Boost Customer Service and Satisfaction
Qualtrics, the leader and creator of the experience management (XM) category, expanded on its partnership with Lumen, a global enterprise technology platform and telecommunications company, to redesign Lumen’s customer and employee experience programs and improve the service it provides to customers.
In Customer Experience news this week…
Avaya and Verint Deepen Long-Standing, Award-Winning Partnership to Deliver Advanced AI Solutions
In B2B news this week…
MINT, the global leader in Advertising Resource Management (ARM) software, and Redmill Solutions, the global leader in Marketing Investment Intelligence solutions, have announced a strategic partnership to offer clients an integrated solution that consists of both media planning and buying, presenting an end-to-end media workflow enriched with data and deployed intelligently.
In Sales Enablement news this week…
In Programmatic Advertising news this week…
Taboola, a global leader in powering recommendations for the open web, announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from Made for Advertising (MFA) properties.
In CRM news this week…
Cyberimpact Launches Landing Pages Feature to Empower Canadian Businesses
Cyberimpact, Canada’s leading email marketing platform, is excited to announce its new Landing Pages feature, a key addition to its suite of digital marketing tools.
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