CMOFirst’s Weekly Roundup: Recent News From Medallia & More!

Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Digital Advertising news this week…

Flashtalking by Mediaocean Integrates LiveRamp’s RampID to Power Personalization and Performance without Cookies

Mediaocean, a foundational partner for omnichannel advertising, announced its deepened partnership with LiveRamp, integrating RampID into the Flashtalking platform for ad serving and optimization.

In Analytics news this week…

IAS launches AI-Driven total media performance solution to maximize return on investment for global advertisers

Integral Ad Science, a leading global media measurement and optimization platform, announced the launch of its AI-driven Total Media Performance solution.

In Customer Experience news this week…

CallTower Acquires Inoria

CallTower, a global leader in cloud-based communications, is pleased to announce the successful acquisition of Genesys-led, CCaaS provider, integrator, and managed services, Canada-based, Inoria Inc.

IntouchCX Expands Trust & Safety Solutions With Strategic Acquisition Of Webpurify

IntouchCX announced its acquisition of WebPurify, a premier provider of AI-powered and human-driven content moderation solutions.

In Programmatic Advertising news this week…

Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator

At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights from their AMC signals.

In Cloud Platform news this week…

CallTrackingMetrics Announces Official Partnership with Contact Center Compliance

CallTrackingMetrics, a leading call-tracking and analytics provider, announced a strategic partnership with Contact Center Compliance.

In Martech content news this week…

Cordial launches Cordial Edge—Multimodal AI boosts marketing-driven purchases by over 35% for enterprise retail brands

Cordial, the leader in messaging for enterprise retail marketing teams, announced Cordial Edge™, a first-of-its-kind multimodal AI technology that generates the most relevant, brand-specific models to help enterprise retail marketing teams increase purchases and overcome the limitations imposed by incomplete data and guesswork.

In Appointment news this week…

Medallia Appoints Mark Bishof as Chairman and CEO

Medallia, Inc., the global leader in customer and employee experience, announced the appointment of Mark Bishof as Chairman and CEO.