Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Dovetail, the leading customer insights hub, announced that it has expanded its platform with Dovetail 3.0, a series of AI-first products and features that automatically turn scattered customer feedback into valuable insights.
In Customer Experience news this week…
In B2B news this week…
Predictiv Integrates Bombora Data for Enhanced B2B Targeting
Predictiv, a leading provider of intent-powered prospecting platform and lead generation services for B2B revenue teams, announced a strategic partnership with Bombora, the premier provider of buyer intent data.
In Sales Enablement news this week…
In Programmatic Advertising news this week…
LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool.
In CRM news this week…
SmartBug Media® Announces Senior Living CRM Powered by HubSpot
SmartBug Media— HubSpot’s most decorated Elite partner in the world and the digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle — announced its Senior Living CRM Powered by HubSpot, an offering built for small and medium-sized senior living communities.