Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Innovid Partners with 51ToCarbonZero in Move Toward Net-Zero
51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders, announced that it has been selected by Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, to help reduce its carbon footprint.
AKOOL, a leading Generative AI platform for personalized visual content, has partnered with LiveX AI, a trailblazer in multimodal AI Agents, to redefine customer interactions.
In Customer Experience news this week…
DAS Technology Launches New AI Engage CX Messaging Solution Driving Higher Website Conversion
DAS Technology, automotive’s leading consumer engagement SaaS AI technology company, with the industry’s first and largest next-level Consumer Data & Experience Platform, is pleased to announce the launch of its new AI Engage Messaging Solution.
Amazon Connect Puts Generative AI to Work Improving End-to-End Customer Experiences
In Programmatic Advertising news this week…
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced new AI-powered programmatic advertising solutions, allowing companies of all sizes to unlock the future of advertising to drive business growth. Both products will be fully available in January 2025.
In CDP news this week…
Uniphore Acquires ActionIQ and Infoworks to Deliver Industry’s First Data-Free AI Cloud
Uniphore, the global leader in enterprise AI, announced the acquisition of two industry-leading data centers, ActionIQ and Infoworks, significantly expanding its AI-powered offerings.
In Email Marketing news this week…
Salesflow.io Introduces SmartWarmUp: Transforming Email Deliverability for Next-Gen Lead Generation
In Sales Enablement news this week…
Rebrandly and Wonder Cave Launch Relay™: Smart Links for Text Messaging
Rebrandly, the premier branded short link platform, announces Relay: smart links for text messaging in partnership with Wonder Cave, the leader in text messaging automation.