Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Super Hi-Fi Unveils Rosetta Traffic: The Universal Translator for Audio Advertising
Super Hi-Fi, the leader in AI-powered radio services for broadcast and digital media companies, announced the launch of Rosetta Traffic, an innovative solution designed to seamlessly integrate existing broadcast traffic tools directly into Super Hi-Fi’s fully cloud-based radio management and playout services.
In Marketing Analytics news this week…
AI-powered analytics unlocks next-gen engagement insights with Augeo & Visier strategic partnership
Augeo, a global leader in engagement platform technologies and data-driven experiences, announced a strategic partnership with Visier, the globally recognized leader in people analytics and workforce solutions.
In Customer Experience news this week…
Vibenomics and Pathformance Team Up to Redefine In-Store Measurement
Vibenomics, a Mood Media Company and leading in-store digital advertising provider, announced it is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers.
Oracle Helps Telcos Automate the Design, Delivery, and Monetization of New Customer Experiences
Oracle announced the general availability of Oracle Communications Digital Business Experience. Designed to help meet the unique needs of Communications Service Providers (CSPs), the pre-integrated business support system (BSS) provides a comprehensive solution to help manage customer experiences and drive revenue at every stage of the customer journey.
In B2B news this week…
Omnicom Launches Omnicom Advertising Group (OAG) to Power the Next Generation of Creativity
Omnicom announced the formation of Omnicom Advertising Group (OAG), a new global organization aligning world-class creative networks BBDO, DDB, TBWA, as well as leading agencies within the Advertising Collective including Goodby Silverstein & Partners, GSD&M, Merkley & Partners and Zimmerman. OAG will be led by Troy Ruhanen as Global CEO, Deepthi Prakash as Chief Operating Officer and Denis Streiff as Global CFO.
In CRM news this week…
Coforge Collaborates with Salesforce to Launch Innovative Sustainability Solution
Coforge, a global digital services and solutions provider, announced its teaming up with Salesforce, the #1 AI CRM, to launch Coforge ENZO, an environmental and net zero offering. With this offering, Coforge and Salesforce will help customers address decarbonization challenges and accurately measure and report on greenhouse gas (GHG) emissions via sustainability consulting and diagnostic assessment services.
In Sales Enablement news this week…