Here is CMOFirst’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
In Digital Advertising news this week…
Sourcepoint Expands CTV Consent Management Capabilities with HbbTV Support
Sourcepoint, the privacy software platform for the world’s most influential brands, announced the addition of HbbTV (Hybrid Broadcast Broadband TV) support to its Connected TV (CTV) Consent Management Platform (CMP) offerings.
Bombora Advances First-Party Data Capabilities With Next-Generation Identity Resolution
Ninety-seven percent of the traffic to B2B websites is anonymous. Yet these prospects and potential partners want to learn more about your solution and your team. The next generation of ‘Visitor Insights’ from Bombora, the leading provider of intent-based B2B data solutions, can show you who’s visiting and why — and can help you personalize your website experience to each visitor in an instant.
In Customer Experience news this week…
CleverTap Launches Product Experiences For Optimizing App and Web User Experience
CleverTap, the all-in-one engagement platform, announced the launch of Product Experiences – a one-stop solution to effortlessly experiment and elevate customer experiences across web and apps to help maximize lifetime value.
transcosmos enhances GenAI-powered contact center operations features at its CX Squares
transcosmos hereby announces that the company has successfully developed a solution that helps contact center supervisors and agents and drastically enhances contact center service quality by incorporating GenAI to its contact center management platform.
In B2B news this week…
Marketbridge Launches New Marketing Consultancy for Growth-Focused Organizations
Marketbridge, together with its financial sponsor RTC Partners, has launched a new marketing powerhouse that integrates five best-in-category firms: COMM, fama PR, Intelisent, MarketBridge and Quarry.
In Sales Enablement news this week…
In Social Media news this week…
Spotter, the most trusted platform fueling the Creator economy on YouTube, announced the launch of Spotter Studio, a first-of-its-kind AI-powered creative suite designed for YouTube Creators.