Aarki announced the official launch of Encore, a next-generation, machine learning-powered platform engineered to drive full-funnel mobile growth in today’s privacy-centric digital landscape. Built for mobile marketers seeking smarter user acquisition and stronger user retention, Encore brings together advanced targeting capabilities, adaptive AI models, and SKAN 4-ready optimization – all within a unified privacy-first framework.
Encore stands out as the industry’s only integrated solution supporting both User Acquisition (UA) and Retargeting (RT) for iOS and Android devices. By leveraging this cross-platform synergy, the platform empowers brands to scale efficiently, minimize media waste, and retain high-value users more effectively over time.
At the core of Encore is Aarki’s proprietary AI infrastructure, which includes over 1,000 dedicated servers and the capability to handle six million queries per second. This infrastructure enables real-time integration of attributed data, unattributed signals, and live ad call overlays – ensuring every impression is optimized for impact.
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Key Features and Benefits of Encore:
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Smarter Targeting: Utilizes a broad spectrum of data, including unattributed MMP inputs and live ad signals, to build highly refined audience segments.
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Full-Funnel Intelligence: Combines UA and RT strategies in one seamless ecosystem, increasing user engagement and lifetime value.
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Continuous Learning: Employs deep neural networks that constantly adapt and recalibrate based on real-time performance metrics.
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SKAN 4-Ready Optimization: Enables forward-looking campaign strategies that comply with Apple’s evolving privacy standards, ensuring down-funnel performance without compromising user privacy.
“At Aarki, we believe the future of mobile marketing belongs to platforms that unify performance and privacy,” said Aman Sareen, CEO of Aarki. “With Encore, we’re delivering a full-funnel solution that empowers mobile app marketers to grow smarter – from acquisition to retention – while thriving in a privacy-first world. Encore isn’t just an evolution; it’s a foundational shift in how the industry approaches intelligent, responsible advertising.”