Acquia, the digital experience leader, announced that for the fifth consecutive year, it has been positioned by Gartner as a Leader in the Magic Quadrant for Digital Experience Platforms (DXP) for Acquia DXP. The evaluation analyzed Acquia’s completeness of vision and ability to execute. Acquia is the only provider of an open DXP to be positioned as a Leader in the report.
Acquia enables enterprise marketing teams to craft and deliver productive digital experiences. Customers include global brands, governments, and universities creating digital experiences that are accessible, inclusive, and safe.
Areas of focus include:
- Flexible, full-featured, easy-to-use solution for marketers to enable them to create productive digital customer experiences
- Open and composable architecture to allow organizations to expand the platform’s capabilities as business requirements and budgets change
- Comprehensive digital security, governance, and data privacy to protect brands and create safe digital experiences
- Seamless integrations to connect workflows and improve operational efficiencies
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“Marketers today are challenged to scale digital experience ecosystems and content across channels without increasing budgets,” said Dries Buytaert, Creator of the open source Drupal content management system and Co-founder, CTO, and Chief Strategy Officer of Acquia. “Acquia offers the only martech platform that is feature-rich, easier to implement and maintain, and open — ensuring marketing teams aren’t limited as they build and enhance digital customer experiences. We’re gratified by this recognition of our capabilities and vision, and the value that our open platform provides to customers and partners.”
According to Gartner: “A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.”
SOURCE: BusinessWire