ActionIQ, the leading Composable Customer Data Platform (CDP), announced it has been named a Visionary on the inaugural Gartner® Magic Quadrant™ for CDPs, identifying those solutions that help connect a brands’ customer data with personalized experiences. Gartner recognized ActionIQ on its ability to execute and completeness of vision.
“Being recognized as a Visionary in this inaugural Magic Quadrant by Gartner is, we feel, a significant validation of our strategic approach and the outstanding efforts of our team and, unlike bundled CDPs, reverse ETL tools, and marketing clouds, underscores the tangible benefits our composable CDP platform offers clients,” said Tasso Argyros, CEO and co-founder of ActionIQ.
ActionIQ client Atlassian Corporation (NASDAQ: TEAM), a leading provider of team collaboration and productivity software, moved from using a legacy bundled CDP to harnessing the power of ActionIQ’s composable CDP, leading to remarkable accomplishments including a 71% increase in customer conversion rates and an 65% reduction in campaign production time.
“ActionIQ has transformed our operations,” said Glen Shillinglaw, Global VP of Marketing Operations at Atlassian. “With our previous, non-composable solution, data movement was costly, system performance lagged, and it struggled to match our scale.”
ActionIQ allows clients to:
- Build smart audiences using data from any source
- Personalize customer interactions in real-time
- Orchestrate customer journeys across any channel
- Activate customer data from data warehouses into marketing and customer experience tools without making copies
- Resolve identities and drive more efficient ad spend
- Enhance GenAI models with real context from the customer experience
“ActionIQ is capable of tremendous scale and this makes us appealing to enterprises, unlike many CDPs and alternate approaches,” said Justin Dabrabant, Chief Product Officer at ActionIQ. “However, our client profile is extremely diverse.
Discover why ActionIQ is a Visionary in the Gartner Magic Quadrant for Customer Data Platforms with this complimentary report. Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct.
SOURCE: PRNewsWire