AdCellerant and Vendasta announced an expanded strategic partnership to equip more than 250,000 small and medium-sized businesses (SMBs) with integrated, AI-powered marketing and business solutions.
After seven years of successful collaboration, the two companies began exploring new opportunities to deepen their alliance earlier this year. The result: a powerful integration of AdCellerant’s award-winning digital advertising platform, Ui.Marketing and Vendasta’s AI customer acquisition and engagement platform-creating a transformative offering for partners and their customers.
“As the former CCO at Vendasta and now President, International Partnerships at AdCellerant, I know firsthand the vision and capabilities of both organizations,” said George Leith, President, International Partnerships at AdCellerant. “When our executive teams came together, it was clear this strategic partnership made perfect sense. I’m thrilled to bring AdCellerant’s solutions to Vendasta partners and to enable AdCellerant partners to offer Vendasta‘s industry-leading AI employees. This combination will transform how our partners’ clients connect with and convert the leads our advertising generates.”
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A Win-Win Collaboration
This enhanced partnership brings together:
- AdCellerant’s full-stack digital advertising solutions. Programmatic Display, Connected and Streaming TV, Digital Out-of-Home (DOOH), and Local SEO are now available to Vendasta partners.
- Vendasta’s AI-powered business tools. Including AI Receptionist, Business App, and custom AI employees, will soon be available for AdCellerant partners to resell.
Together, these solutions offer a seamless connection between lead generation and lead management, giving local businesses the ability to not only drive demand through digital advertising but also respond and convert leads more effectively through automation and AI.
Serving a Shared Mission
Both companies share a mission to empower partners with best-in-class tools to help SMBs grow, making this next phase of their relationship a natural progression.
“This expanded partnership with AdCellerant opens new doors for our partners,” said Jaqueline Wandzura, Interim CRO at Vendasta. “By uniting our AI customer acquisition and engagement platform with AdCellerant’s advertising expertise, we’re enabling SMBs to manage the entire customer journey, from first interaction to long-term loyalty—in one connected system.”
SOURCE: PRNewswire