AdDaptive Intelligence, the leader in account-based advertising and analytics, announced the expansion of its AI-powered advertising platform, reinforcing its commitment to helping B2B brands reach high-value audiences with efficiency, scale and measurable ROI. Leveraging 15 years of experience and thousands of successful campaigns for more than 500 brands-including 40% of the Fortune 100-AdDaptive is launching a game-changing solution. It blends proven expertise with cutting-edge technology while disrupting traditional pricing with a flexible, consumption-based model.
Demand for data-driven B2B advertising is surging as brands and agencies navigate a complex digital landscape. With 73% of B2B marketers using account-based marketing (ABM) to target high-value accounts and 69% of brands bringing programmatic ad buying in-house, there is a growing need for AI-powered solutions that enhance targeting and campaign execution. As privacy regulations evolve, businesses seek transparent, cookieless strategies that ensure precision without compromising results. AdDaptive meets these needs with its unified platform, empowering brands and agencies to reach and engage qualified audiences effectively.
The AdDaptive platform is a transformative AI-powered B2B advertising solution that delivers unparalleled precision and performance. A key differentiator for AdDaptive is its ability to seamlessly onboard valuable customer data, including Target Account Lists (TALs), Ideal Customer Profiles, and Validated Offline Business Data. By analyzing massive datasets, the platform identifies and prioritizes your ideal customer accounts, allowing you to personalize targeted advertising and optimize campaigns across multiple channels.
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Mary McCarthy, founder of Boston-based MMC Media, specializes in tailored media strategy, planning, and buying solutions for B2B brands across enterprise technology, healthcare, financial services, and niche consumer markets. As McCarthy explains, “Understanding the impact of advertising efforts is critical. AdDaptive’s campaign analytics provide valuable insights into how businesses engage with a brand’s advertising, helping the brand refine its marketing strategy with greater precision. I recommend AdDaptive to my clients because AdDaptive’s AI-driven approach allows for more informed decisions and the ability to optimize outreach efforts for maximum effectiveness.”
AdDaptive harnesses AI-driven insights and comprehensive data to power scalable, omnichannel ABM campaigns across display, native, CTV, video, streaming audio and digital out-of-home (DOOH).
“To be successful, we need to overcome the challenge of tracking advertising attribution,” said Brooke Kwasny, Director of Growth Marketing at Wasabi Technologies. “AdDaptive’s campaign analytics provide a clear solution by revealing who within our target audience is engaging with our ads, enabling us to establish a direct correlation between our customers and those interacting with our website, delivering invaluable data to refine our marketing strategy and drive ongoing success.”
SOURCE: Businesswire