AdLib Media Group, the leading DSP-agnostic media buying platform built for in-house programmatic teams and independent agencies, has announced a strategic partnership with Octane11, the enterprise B2B data platform focused on simplifying analytics. The new integration is designed to reshape how B2B marketers execute and measure programmatic campaigns, offering greater flexibility, precision, and insight than legacy solutions.
Through this collaboration, marketers gain the ability to deploy highly targeted account-based marketing (ABM) campaigns across any demand-side platform (DSP) using AdLib’s agnostic infrastructure. Simultaneously, performance data is seamlessly fed into Octane11’s B2B-focused analytics engine, enabling detailed attribution from ad impressions to sales outcomes.
Initial testing has shown remarkable results, with 94% of impressions delivered via AdLib accurately matched to target accounts-well above industry norms.
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“This partnership is about giving marketers choice without sacrificing visibility,” said Dan Rosenberg, CEO of Octane11. “Traditional ABM platforms force you into a closed-loop system. Our collaboration with AdLib unlocks a composable approach, letting marketers build their own stack while still gaining deep insights across paid, owned, and earned channels.”
The joint solution supports a composable tech stack, empowering marketers to integrate their preferred DSPs, CRM systems, and media tools while maintaining a unified view of campaign performance and ROI. Unlike closed ABM ecosystems, this open, modular model ensures scalability and interoperability across platforms.
“AdLib exists to simplify and scale programmatic buying across multiple DSPs. This partnership lets our customers tap into powerful B2B analytics with zero trade-offs,” said Mike Hauptman, CEO of AdLib. “We’re especially excited about the benefits for agencies who manage large volumes of campaigns and want to spend less time uploading creative and more time driving strategy.”