Admitad is a global performance marketing platform. Branch, a top mobile attribution and deep linking platform, is partnering with this company. Together, they will create a new mobile growth system for brands in Latin America.
This partnership combines Admitad’s OEM mobile ad formats with Branch’s deep linking and attribution tech. You can place devices from top brands such as Samsung, Xiaomi, Oppo, and Vivo. They create a smooth path for user acquisition and engagement. This connects the first touchpoint to the final conversion. It ensures transparency and measurable performance.
Mobile: The Heart of Modern User Acquisition
The partnership arrives at a key time. By June 2025, mobile devices accounted for 64% of global web traffic. Android captured 73% of that share, which was nearly three times the amount captured by iOS. This dominance highlights the need for mobile-first advertising. These strategies should attract users right away and keep them engaged all along their journey.
By using Admitad’s OEM ad formats with Branch’s deep linking and attribution, brands can:
Engage users during their initial smartphone interactions to drive visibility and app installs. Route users to personalized in-app destinations that enhance engagement and conversions without interruption. Achieve clear insights with cross-platform attribution. Protect against fraud and optimize ROI at every touchpoint.
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“By combining our capabilities with one of the most respected attribution platforms on the market, we empower brands with full control over the entire user journey — from discovery to conversion,” said Anna Gidirim, CEO of Admitad.
“Partnering with Admitad expands the reach and impact of Branch Discovery Ads across key markets in Latin America, giving brand and performance marketers access to over 1 billion Android devices globally through premium, on-device inventory,” said Harish Thimmappa, GM of Branch Discovery Ads.
“Discovery Ads is a next-generation mobile advertising solution that connects brands with high-intent users at the moment of discovery. By combining Admitad’s go-to-market experience in advertising and Branch’s precision audience targeting and seamless user experiences, we will empower marketers and advertisers in the region to drive measurable growth in a mobile-first, privacy-first world.”
Empowering Marketers in a Mobile-First, Privacy-First Era
Admitad and Branch are working together to enhance mobile marketing in Latin America. This partnership helps brands grow. It does this by creating smart, privacy-friendly campaigns that are easy to track. By combining discovery, engagement, and attribution, they are setting a new standard. This partnership shows how marketers can connect with and keep customers in today’s mobile world.