Adobe, announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns. Powered by the Adobe Experience Platform (AEP) Agent Orchestrator, Adobe is also creating an AI platform for businesses to manage and customize agents from Adobe and across third-party ecosystems – ensuring agents can understand context, plan multi-step actions, refine responses and more. AEP, used by many of the world’s leading businesses to connect real-time data across their organization, anchors Adobe’s offerings in a deep understanding of enterprise data, content and workflows. This provides the foundation for agents to take contextually relevant actions and deliver ROI.
“Adobe has long helped businesses deliver engaging experiences to their customers, by turning digital data into actionable insights. We are now leveraging agentic AI to build specialized agents and embedding them into data, content and experience creation workflows,” said Anjul Bhambhri, senior vice president of engineering, Adobe Experience Cloud. “Our agentic AI innovations are elevating customer experience orchestration by reimagining processes, unlocking productivity for marketing teams and delivering personalized experiences at scale to drive growth.”
Over 70% of eligible AEP customers are already using Adobe’s AI Assistant, which is the conversational interface that will enable teams to interact with agents across Adobe and third parties. Brands including The Hershey Company, Lenovo, Merkle, Wegmans Food Markets, Wilson Company and others have been working with Adobe’s agentic AI offerings to enhance capabilities within their organizations – and deliver impactful customer experiences.
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Redefining Customer Experience Orchestration with AI agents
Adobe also announced the general availability of AEP Agent Orchestrator, including a reasoning engine where decision science and language models will enable dynamic and adaptive reasoning. This will ensure user intent can be interpreted from natural language prompts, to dynamically determine which agents are activated as part of an orchestrated plan. With AEP as the foundation, Agent Orchestrator will drive contextually relevant and goal-oriented automated actions, with support for refinement using a “human-in-the-loop” approach.
SOURCE: Adobe