Adobe announced innovations in GenStudio, its all-in-one content platform that optimizes the process of planning, creating, managing and measuring marketing content. The latest offerings will fuse creativity, marketing and AI to help businesses quickly produce personalized, on-brand content at scale.
Adobe will enhance GenStudio for Performance Marketing-a generative AI-first application for creating on-brand ads, emails and more-with AI-powered capabilities for video and display advertising, while enabling businesses to build and optimize their ad creative for multiple platforms including Amazon Ads, Google Campaign Manager 360, LinkedIn and Meta. These innovations will enable faster campaign deployment and more sophisticated personalization at scale. Adobe also enhanced Firefly Services, Custom Models and Adobe Express to streamline content creation for teams.
“Marketing teams face growing demands for fresh and compelling content delivered across many channels, driven in part by the explosive growth in formats such as video,” said Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise. “Our AI platform helps businesses connect creative vision with marketing goals to deliver personalized experiences faster and more efficiently.”
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With digital content needs soaring—71% of marketers* expect a 5x increase by 2027—Adobe’s innovations will empower teams to meet rising expectations, especially for social media and video content. Adobe’s AI innovations will equip teams with the tools they need to move with greater agility and tailor content experiences for different audiences.
SOURCE: Businesswire