Adobe Summit – Adobe has unveiled new AI-driven capabilities in Adobe Experience Cloud, empowering businesses to deliver seamless, highly personalized customer experiences across every touchpoint. In today’s competitive landscape, brands must overcome fragmented workflows involving data, content, and customer journeys to build lasting customer loyalty.
With purpose-built AI agents, Adobe’s latest innovations provide businesses with actionable insights and orchestration tools to create engaging, connected experiences across channels. These capabilities are powered by Adobe’s AI Platform, which integrates AI agents and models across Adobe’s ecosystem, including commercially safe Firefly models, secure third-party AI, and first-party data insights. Adobe Experience Platform serves as the foundation, unifying customer data, CX language models, and AI-driven orchestration to enhance marketing and creative workflows at scale.
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“Delivering a unified customer experience requires a much more agile and streamlined operation that solves real customer pain points, which can often be resource and time constrained,” said Amit Ahuja, senior vice president, Digital Experience Business, Adobe. “Adobe is uniquely positioned to help brands meet this moment, with deep expertise in unifying AI, data and content production workflows to execute the right digital experiences with precision, while uncovering unseen problems.”
By integrating AI, data, and content workflows, Adobe enables brands to optimize digital experiences with precision and efficiency, ensuring they stay ahead in an increasingly dynamic marketplace.