AdOmni, the AI-driven video-everywhere advertising platform, and LiveRamp, the leading data collaboration provider, have announced a strategic partnership that bridges the measurement gap across Connected TV (CTV), Online Video (OLV), and Digital Out-of-Home (DOOH) advertising. This integration empowers marketers to plan, activate, and optimize campaigns across all video and screen environments with the same precision as search and social channels.
Leveraging the privacy-first capabilities of the LiveRamp Clean Room, AdOmni now enables advertisers to harness first-party data for unified cross-media measurement. The result is deeper insights into campaign performance, allowing brands to accurately connect exposure to outcomes across multiple touchpoints.
“Marketers deserve better than guesswork,” said Jonathan Gudai, CEO of AdOmni. “This partnership delivers what they’ve long been asking for—real accountability for video and DOOH. By connecting the dots between exposure and outcomes, we’re giving advertisers the confidence to treat those channels as performance drivers, not just awareness plays.”
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Advertisers can now access deduplicated reach and frequency data alongside real-time conversion tracking, enabling them to see how consumers interact across channels—from a DOOH billboard to CTV screens and mobile devices. This unified view supports smarter decisions around media mix and creative optimization, powered by measurable outcomes instead of fragmented insights.
“LiveRamp is delivering the foundation for modern measurement to two of the fastest-growing and most dynamic media channels — video and DOOH,” said Christine Grammier, VP of Global Insights Products. “By building on top of the LiveRamp Data Collaboration Platform, AdOmni’s Smart Video Everywhere technology brings their incredibly powerful AI decision-making across their expansive screen network so marketers can activate and measure — no matter where the screen is or where the viewer sees the message.”