AdRoll announced a major brand transformation designed to simplify its market presence and strengthen its position as the innovation leader in advertising technology. RollWorks, previously a NextRoll business unit focused on account-based marketing, will officially become the company’s AdRoll ABM product, uniting under the AdRoll brand to form one connected advertising platform built for today’s fast-moving marketers.
The move unifies NextRoll’s portfolio under AdRoll, simplifying the experience for customers and spotlighting the platform’s strengths in data, AI, and multi-channel advertising within a connected ecosystem that drives measurable outcomes. With this transformation, AdRoll emerges as an AI-powered, full-funnel platform with solutions for e-commerce, social media, account-based marketing, and cross-channel attribution.
For years, AdRoll and RollWorks operated as distinct brands, creating unnecessary complexity for customers and the market. By unifying under the AdRoll name and platform, the company delivers clarity and focus with two core offerings:
- AdRoll – a multi-channel advertising product that helps cross-industry marketers reach customers, drive conversions, and prove ROI across the funnel.
- AdRoll ABM – a purpose-built account-based marketing product that helps B2B teams turn buyer signals into revenue and align sales and marketing on the right accounts.
Also Read: SPECTRUM REACH ACQUIRES SHOWSEEKER
“Marketers today are facing seismic shifts, from the rise of AI to new realities in measurement and data privacy,” said Roli Saxena, chief executive officer at NextRoll. “By unifying our brand, we’re bringing clarity to a crowded market and delivering a connected advertising platform that turns disruption into opportunity for marketers. This is more than just a rebrand; it’s a bold step toward the future of advertising, one where AdRoll leads with innovation, trust, and measurable impact.”
Coinciding with the brand transformation, AdRoll is introducing its new AdRoll AI Assistant, designed to help marketers work smarter and move faster. Acting as an in-platform partner, the AI Assistant streamlines campaign creation, surfaces real-time recommendations, enhances ad creative, and delivers flexible reporting, giving teams more capacity to focus on strategy while keeping performance on track.
“Advertising has long been held back by disconnected tools and fragmented data,” said Vibhor Kapoor, chief business officer at AdRoll. “With a unified brand and a connected advertising ecosystem, AdRoll is removing that friction and giving marketers a simpler, smarter way to work. By linking identity, data, and AI-powered insights across channels, we’re building the foundation for the next era of advertising, one that’s cohesive, measurable, and built for growth.”
SOURCE: GlobeNewswire