Airbyte, the leading open data movement platform, announced that it has been recognized as an Integration & Modeling leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:
Marketing and Advertising Tools & Platforms
- Analytics & Data Capture
- Enrichment & Hygiene
- Identity & Onboarding
- Customer Data Platforms
- Marketing & Customer Engagement
- Programmatic Solutions
- Measurement & Optimization
Data Tools & Platforms
- Integration & Modeling
- Consent Management
- Business Intelligence
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The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
“In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides,” said Denise Persson, chief marketing officer at Snowflake. “Airbyte emerged as a leader in Integration & Modeling with joint customers leveraging their technologies to enable easy consolidation and modeling of data.”
Airbyte was identified in Snowflake’s report as a leader in the Integration & Modeling category for technology providers that collect, cleanse, and model raw customer, marketing, and advertising data so it can be ingested, unified, and organized into a single repository.
“We’re very proud that Snowflake has identified Airbyte as a leader in Snowflake’s 2025 Modern Marketing Data Stack report,” said Michel Tricot, co-founder and CEO, Airbyte. “Data-driven marketing and architecting the marketing data stack primed for success in the age of AI innovation is a top priority that we continue to embrace on the Snowflake AI Data Cloud. We look forward to continuing to encourage our customers to build their marketing data stacks on Snowflake’s AI Data Cloud — a powerful, flexible, and fully managed cloud data platform with native AI for all their data regardless of the source.”
Airbyte first partnered with Snowflake in 2022 and, in 2023, was recognized as an Integration & Modeling ‘one to watch’ in their Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue. In January, Airbyte achieved Elite Technology Partner status within the Snowflake ecosystem.
In June of this year, Airbyte launched its Snowflake Cortex AI destination, a data connector for Snowflake users interested in building Generative AI (GenAI) capabilities directly within their existing Snowflake accounts. Airbyte’s Cortex AI destination empowers users to create an Airbyte pipeline in minutes. By simplifying the process of building and maintaining a vector store within Snowflake, Airbyte is enabling organizations to unlock new insights and drive transformative outcomes.
Airbyte makes moving data effortless and affordable across diverse sources and destinations, helping enterprises provide their users with access to the right data for analysis and decision-making. With more than 900 contributors, Airbyte has the largest data engineering contributor community and the best platform to build and maintain connectors.
SOURCE: BusinessWire