Getwizer, a global agile consumer insights platform, is thrilled to announce the appointment of Alexandra Frankel as Chief Executive Officer. Having been involved in two prior market research start-up exits (bought by Nielsen and Ipsos, respectively) and having been awarded two awards for innovation within market research (The ARF’s Great Minds Award and the MRIA’s Innovation and Advancement of Market Research Award), Frankel is well-suited to elevate Getwizer into a new era of growth and innovation.
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Frankel has been with Getwizer for nearly 5 years. Prior to stepping into the role of CEO, she served as head of insights and strategy, making significant contributions to many departments across the company. She was instrumental in developing Getwizer‘s strategic and consultative capabilities, which have proven invaluable to countless clients in maximizing the benefits of data to drive their business forward. Under her leadership, robust quali-quant solutions and AI-driven capabilities were also established. Alexandra consistently brings creative and resourceful thinking to each challenge.
“I am incredibly honored to be named CEO,” said Frankel. “I get to work with some of the most brilliant and empathetic souls in the industry and, together, we’re creating the future of research tech.” Her focus for 2025 and beyond includes creating a system that is both automated yet personalized, leveraging the latest in generative and agentic AI.
SOURCE: PRNewswire