Alloy, the marketing and transformation partner for the age of intelligence, announced its acquisition of Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech capabilities with the breadth of Alloy’s solutions, strengthening the agency’s offering to deliver powerful marketing campaigns and accelerate growth for clients.
Hot Sauce, founded in 2010, is known for creating high-impact digital experiences and growth marketing programs, helping leading companies from the technology sector, financial services, public sector and more define their value propositions and engage their target audiences across the buyer journey. By integrating Hot Sauce’s expertise in marketing technology and data-driven digital marketing strategies, this acquisition strengthens Alloy’s core offerings and positions the agency to deliver even greater value to its clients, particularly in the B2B technology sector.
“Helping brands stand out, connect, convert and grow is at the heart of Alloy’s mission, and a deep understanding of how to engage buyers in the rapidly evolving AI landscape is critical to achieving that goal,” said Raj Choudhury, CEO of Alloy. “Hot Sauce’s talent in martech and experience driving complex marketing campaigns complements our capabilities while layering in additional expertise to help our clients effectively reach and compel their target audiences.”
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Alloy continues to experience explosive growth, being recognized as the 121st fastest-growing company in metro Atlanta and 132nd in Georgia on the 2025 Inc. 5000 list. Alloy ranked 2816th nationally, climbing over 300 spots in its national ranking from the prior year while seeing a three-year revenue increase of 143%, highlighting its sustained growth and leadership in the marketing and technology sectors. Alloy was also named a top ranking company on the Atlanta Business Chronicle’s Pacesetter List, recognizing it as one of Atlanta’s 75 fastest-growing private companies in 2025.
“Joining forces with Alloy is an exciting next chapter for us,” said George Carless, Founder of Hot Sauce. “We have long admired Alloy’s strategic vision and share a similar mission, and our team is thrilled to be part of the Alloy crew and contribute to the agency’s continued growth.”
SOURCE: GlobeNewswire