Alloy, the precision storytelling & experiences agency for imaginative tech brands, welcomes Frances Riley as vice president of strategic growth, where she will lead marketing, sales and partnerships for the integrated marketing agency. Her appointment comes in Alloy’s 12th anniversary year and on the heels of a rebrand and momentous growth.
With over 15 years of both B2B and B2C agency and marketing experience, Frances brings a wealth of expertise in customer experience, client acquisition, and relationship management. Her deep understanding of client needs positions her to make a meaningful impact on Alloy’s innovative approach to integrated marketing.
“I was drawn to Alloy’s ethos and its unique value proposition,” said Frances Riley. “At the heart of what we do is a dedication to growing alongside our clients through imagination, intelligence, and intent, spanning capabilities from brand identity and interface design to corporate communications and media relations. Alloy is redefining integrated marketing, and I’m excited to help drive its next phase of growth.”
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Before joining Alloy’s uncommon crew, Frances Riley served as the director of strategic accounts at Code and Theory, where she excelled in strategic leadership, client relationship management, and implementing comprehensive multi-channel strategies and digital solutions. Her work spanned global clients across diverse industries, including financial services, entertainment, telecommunications, and healthcare.
Throughout her career, Frances has managed high-profile accounts such as AT&T, PwC, Yeti, L’Oréal, UPS, and several innovative startups. These collaborations have consistently driven measurable growth and delivered meaningful value, helping companies transition from merely discussing technology investments to becoming adaptive leaders in their respective industries.
“Technology brands are facing strong macro dynamics – from artificial intelligence to booming private markets – resulting in tremendous challenges and opportunities in the marketplace,” said Raj Choudhury, chief executive officer at Alloy. “Frances’ experience will be integral in helping our agency achieve our goals in this evolving environment, including expanding to new continents, elevating perceived valuation, differentiating ourselves in competitive markets, and more.”
Source: GlobeNewsWire