Amazon Ads has announced a new Agentic AI tool that empowers advertisers to easily create professional-quality ads for campaigns. Within Creative Studio, advertisers can now click “chat” to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in a storyboard format, and produces compelling video and display ads.
The new agentic AI tool is powered by Amazon’s extensive retail insights which enable an in-depth understanding of the advertiser’s brand and products, including what features make a product stand out. By combining customer shopper signals with information from the advertiser’s product pages, Brand Store, and website, the tool generates ideas that truly bring a brand to life and designs ad creative that will resonate most with customers.
Developing sophisticated ad creative traditionally requires significant budget and resources-often tens of thousands of dollars and weeks of time. Creative Studio’s powerful new AI tool acts like a creative partner and strategist at your fingertips, helping advertisers of all sizes produce polished, professional-quality ads in just hours—at no additional cost-unlocking the same creative edge once reserved for the biggest brands.
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“This is about more than speed-it’s about giving every advertiser and agency access to the kind of strategic, high-quality creative support that once only large brands could afford,” says Jay Richman, Vice President, Amazon Ads. “With our new AI creative partner in Creative Studio, businesses can explore bold ideas, collaborate in real time, and bring professional ads to life-always on, at no extra cost.”
SOURCE: Amazon