Amperity, the first AI-powered Lakehouse customer data platform (CDP), announced that it has appointed Chris Polishuk as its Chief Revenue Officer to lead its global go-to-market teams, enhance sales strategies and expand market reach.
“We’re thrilled Chris is joining the company as our new Chief Revenue Officer,” said Chris Jones, CEO (Interim) at Amperity. “Finding someone with the perfect blend of dynamism, know-how and cultural fit was no small feat, but Chris ticks all the boxes and then some. His impressive history of steering global go-to-market teams to success across competitive landscapes is a game-changer to help our team level up to exceed the needs of the market.”
With over two decades of experience in marketing and advertising technology and data management, Polishuk has a strong reputation for developing enterprise sales strategies, assembling high-performing teams and managing global customer relationships across technology and data companies. His career is marked by driving transformational change, leading to exponential growth and value creation for companies including Datorama (acquired by Salesforce), Acxiom and Birst.
“Amperity stands out as a truly mission-driven organization, the kind that leaves a lasting impact on its customers and employees,” Polishuk stated. “The company’s remarkable momentum is a direct result of its world-class lakehouse platform coupled with an unwavering customer-centric approach. I’m excited to build on this foundation and drive Amperity’s growth to new heights in 2024 and beyond.”
A Year of Innovation
This year, Amperity made major advancements across its Lakehouse CDP platform that have delivered significant business value through AI-powered tools, unified customer data and enhanced media measurement capabilities.
The AmpAi suite of tools includes AI Assist, which boosts productivity for non-technical users by enabling them to build and customize data assets, and AmpGPT, which democratizes data-driven decision-making through natural language processing. Since the launch of AI Assist, query usage has increased by 98%, saving users an average of seven to eight hours a week.
Amperity’s Lakehouse CDP feature, Bridge, allows users to point and share data to and from a lakehouse rather than using the slower, less secure reverse ETL method. Since its launch in May, the features table reads in Databricks have increased by 432%.
Finally, to enhance Amperity for Paid Media, which uses industry-leading ad connectors and first-party data to deliver over 15 billion unified customer profiles each day, Amperity recently announced its new media measurement tools.
In support of this ongoing initiative, Amperity recently announced its new media measurement tools, which include Offline Conversion APIs, Segment Comparison Dashboard and Ad Performance Dashboard. These tools empower marketers to accurately measure in-store revenue driven by digital ads, compare audience segments and visualize cross-platform performance. Additionally, the Native UID 2.0 Integration expands privacy-safe identity resolution capabilities, enabling brands to track advertising touchpoints across the open internet more effectively.
Today, more than 75% of Amperity’s customer base is using Amperity for Paid Media.
With Innovation Comes Accolades
Amperity’s innovation has not gone unnoticed by industry analysts and partners. Databricks recognized Amperity as its Communications, Media and Entertainment Partner of the Year. For the first time, Microsoft recognized Amperity by naming the company a finalist for Retail & Consumer Goods Partner of the Year. And in its first annual CDP Magic Quadrant report, Gartner named Amperity a Visionary, while CB Insights and Spark Matrix named the company a Leader in their respective CDP industry reports.
Commitment to Data Security and Compliance
In addition to the innovation and accolades, Amperity has further solidified its commitment to data security and privacy by achieving ISO 27001, SOC 2 and HIPAA compliance. These certifications underscore Amperity’s dedication to maintaining the highest standards of information security management, data protection and healthcare information privacy, providing customers with additional assurance in handling their sensitive data.
Customer and Partner Momentum
Amperity has become the Lakehouse CDP of choice for leading brands across financial services, media, retail, sports leagues and teams, travel and tourism, with over 400+ brands, including Gap, Haymarket Media Group, Loblaw, M&T Bank, Seattle Mariners and Seattle Seahawks. Amperity has also built strong partnerships with industry leading ad technology providers Criteo and The Trade Desk as well as system integrators Deloitte Digital and Slalom Consulting to help accelerate the company’s growth.
SOURCE: BusinessWire