AnyMind Group, a leading Business Process as a Service (BPaaS) provider specializing in marketing, e-commerce, and digital transformation, has announced its partnership with the YouTube Partner Sales program. This collaboration allows AnyMind Group to offer reserved advertising inventory on content published by its extensive network of creators and channels on YouTube. The initiative aims to provide advertisers with more accessible and diverse advertising options while enabling creators to boost their revenue streams through AnyMind’s advertiser network.
Through the AnyMind YouTube Reserved Ads program, advertisers can access premium ad formats, including pre-roll, mid-roll, and post-roll placements. The program also offers advanced options like programmatic guaranteed ad buys and “100% share of voice reservations,” granting advertisers exclusivity over all views received for specific videos. This premium inventory holds a higher priority compared to auctioned ad placements made via Display & Video 360, granting advertisers enhanced visibility and control over their campaigns.
This partnership also unlocks significant benefits for AnyMind-affiliated creators. In addition to their AdSense earnings, creators can now tap into premium advertising opportunities with a greater share of reserved ad revenue. Advertisers can target diverse content categories, including entertainment, sports, lifestyle, and news, through interest-specific advertising packages. This approach empowers brands to achieve superior contextual targeting while reaching a broad and diverse audience base, including niche creators and influencers with millions of subscribers.
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Moreover, online publishers using AnyMind’s AnyManager platform can capitalize on this initiative to diversify their revenue streams. AnyManager’s latest feature, powered by artificial intelligence, enables publishers to automatically convert articles into short-form videos, making it easier to monetize content across multiple formats.
Punsak Limvatanayingyong, Managing Director of Creator Growth at AnyMind Group, emphasized the program’s significance:
“True to our philosophy of ‘Growth for Everyone,’ this program undoubtedly benefits our advertisers, creators, and even publishers by unlocking more powerful outcomes through collaboration with us. Due to our unique business model, we’re one of the few companies that can provide deep accessibility into the advertising ecosystem.”
As of November 2024, AnyMind Group collaborates with over 2,700 creators and 1,700 online publishers across APAC and international markets. This milestone further cements its position as a key enabler of digital transformation and growth in the advertising ecosystem.