Aprimo, a leading provider of digital asset management and content operations software, announced the launch of new enterprise-grade AI Agents. New agents announced represent the next evolution of Aprimo’s embedded AI Agents framework, which has been delivering enterprise value since 2023. Aprimo’s AI agents are designed to automate and optimize manual tasks and decisions at every step of content operations. With functionality that spans planning, metadata, quality control, brand compliance, content production, and transformation, Aprimo AI Agents enable organizations to create, adapt, and deliver content at scale without increasing complexity.
Unlike vendors still experimenting with AI in isolated beta features, Aprimo’s AI Agents have been operating in production environments since late 2023. These agents are not theoretical; they are delivering measurable results across global enterprises in regulated, high-volume industries like financial services, healthcare, and consumer goods. With the introduction of a unified agent framework, Aprimo now offers the most functionally complete, scalable, and trustworthy AI system in the market for modern content operations.
“These new AI Agents represent a major leap forward in how enterprises manage the scale and complexity of modern content operations,” said Kevin Souers, Chief Product & Technology Officer of Aprimo. “With Aprimo, organizations don’t just automate tasks, they unlock entirely new levels of speed, consistency, and adaptability. This launch is a milestone in our mission to help global brands move faster and create smarter.”
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“We built AI Agents to address real-world challenges our customers face every day such as fragmented tools, slow production cycles, and the struggle to adapt content efficiently,” said Souers. “These agents are deeply embedded, continuously learning, and built for scale. This is not a proof of concept; it’s a fully operational system already delivering impact for Aprimo customers.”
SOURCE: Businesswire