Aprimo, a leader in AI-powered content operations and digital asset management, has introduced Intelligent Content Brief (ICB) alongside significant enhancements to its Content Intelligence & Personalization solutions. These innovations harness advanced AI and automation to streamline campaign planning and enable real-time content personalization, helping marketers accelerate go-to-market strategies and improve content ROI.
“Marketing teams are under immense pressure to deliver high-impact, hyper-personalized content—faster than ever,” said Michael Lummus, Senior Vice President Strategy and Chief of Staff at Aprimo. “By supercharging Content Intelligence, Briefs, and Personalization with generative AI, we’re eliminating the bottlenecks in campaign development and unlocking personalization at scale. These innovations ensure brands can move at the speed of business while delivering meaningful, data-driven customer experiences.”
The new ICB feature streamlines campaign planning through AI-assisted brief generation, automated workflows, and real-time collaboration. By enabling marketing teams to create structured, high-quality briefs in minutes rather than days, ICB reduces time spent on planning and approvals while ensuring alignment across creative and content teams. The tool dynamically refines briefs based on campaign goals and audience insights, allowing brands to accelerate content production and maintain consistency across channels.
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Aprimo’s Content Intelligence & Personalization expands its AI-driven content optimization capabilities. By analyzing asset performance and delivering AI-powered content recommendations, this solution helps marketers deploy more relevant and engaging web content at scale. Advanced tagging, smart insights on webpage placement, and behavior-driven personalization improve content visibility, boost user engagement, and drive higher conversion rates across digital platforms.
“We have always been hesitant to integrate new technologies on our website. Our legacy platform is difficult to integrate into and the cost of change has been difficult for the business to justify,” said Hawes & Curtis, a heritage British fashion brand. “We were surprised that it took less than two weeks to launch Content Personalization on our website and within days we were able to see significant increases in conversion, revenue and new customer acquisition. Their in-built AI analysis tool allowed us to gather unique customer insights we could not get through our existing personalisation tool.”