Aqfer, a leading provider of enterprise-grade marketing data solutions, announced the integration of MadConnect – the industry’s data connection automation engine – into its marketing data platform. This strategic partnership addresses one of the most significant challenges in today’s privacy-first advertising ecosystem: seamless data interoperability across diverse marketing and advertising technology platforms.
MadConnect is a data connection automation engine, specifically built for AdTech and MarTech. It enables privacy-safe transfer and normalization of data between platforms. By integrating MadConnect, Aqfer eliminates the costly and resource-intensive burden of building and maintaining custom API connections. Marketing solution providers can now establish plug-and-play data connections between their environments and any source or destination platform in the advertising industry in just hours – instead of weeks or months.
“With the integration of MadConnect, Aqfer is addressing a critical challenge for marketing solution providers in today’s rapidly evolving data landscape,” said Mark Sneathen, Chief Growth Officer at Aqfer. “By eliminating the engineering burden of building and maintaining custom data connections, we’re enabling our clients to focus on innovation and value creation rather than integration complexity.”
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“We’re excited to bring MadConnect capabilities to Aqfer’s clients,” said Bob Walczak, CEO of MadTech. “As data privacy requirements expand and businesses focus on first-party data strategies, platform interoperability is mission-critical. This partnership delivers immediate operational efficiencies and future-proofs data workflows in an increasingly complex marketing technology ecosystem.”
SOURCE: PRWeb