ASAPP, the leading provider of AI-powered contact center software, announced major advancements to its GenerativeAgent® Platform, giving enterprises the ability to build, deploy, and govern AI agents with speed and confidence.
In 2024, ASAPP promised to make enterprise-ready AI agents real, safe, and scalable. Over the past year, that commitment has become a reality with GenerativeAgent live across Fortune 100 enterprise contact centers, delivering measurable outcomes in the most demanding environments. What began as a breakthrough in multi-turn AI conversations has matured into a full enterprise agentic platform-one that operational leaders can govern, builders can extend, and executives can trust at scale.
With today’s release, the GenerativeAgent Platform delivers new workflows that give operational leaders stronger oversight and technical builders greater flexibility. Enterprise brands can now launch AI agents faster, govern with confidence, and prepare their organizations for the future of AI-driven customer experience.
In that future, customer interactions aren’t peripheral or a cost center-they are the new system of record for the enterprise. They’re the front door and the heartbeat of the business. With the GenerativeAgent Platform, enterprises can transform every hello into an opportunity for resolution, loyalty, and growth.
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“Legacy CRM tools were built to store tasks, not to enable the intelligence, outcomes, or expertise required to keep pace with the requirements of modern customer experience (CX),” said Priya Vijayarajendran, CEO of ASAPP. “These new capabilities from the GenerativeAgent Platform ensure that extraordinary service becomes the default, providing the transparency, performance, and control that enterprises require to deliver best-in-class experiences to customers. The future of CX isn’t just about faster responses, it’s about enterprise-ready AI that transforms every customer interaction into actionable intelligence and every channel into an engine for growth.”
With today’s release, GenerativeAgent strengthens its position as the only platform built from the ground up to handle complex, multi-turn conversations with enterprise-grade performance, safety, and control. With the ability to reason, coordinate, and learn at scale, organizations can operate as though they have infinite agents working in parallel, with built-in quality assurance to ensure every interaction aligns with brand and compliance standards.
“Built from a decade of innovation inside mission-critical contact centers, the GenerativeAgent Platform has grown from a promise to proven enterprise reality in 2025. It’s like a storefront for every customer interaction – open 24/7, delivers consistent, high-quality service, and gets smarter with every conversation,” said Devidas Desai, SVP product management at ASAPP. “It’s a privilege to introduce these new capabilities to our customers as we remain relentlessly committed to continuous innovation and equipping more organizations with leading edge solutions to transform their contact centers.”
SOURCE: GlobeNewswire