Attentive, a marketing platform that powers 1:1 personalization at scale across every channel, revealed the significant expansion of its patented two-tap mobile technology. This time, it’s entering desktop shopping environments for its mobile subscribers, the company claimed in a statement. The company also introduced a series of capabilities focusing on inbox visibility for iOS 26, SMS compliance, and AI-enabled omnichannel workflows to help marketers protect reach, performance, and ROI in an ever-changing world.
“Platform changes and shifting consumer habits are forcing marketing into a new era that favors mobile-first identity,” said Eric Miao, Chief Strategy Officer at Attentive. “Attentive started as, and remains, mobile-focused because that’s where consumers are. We give brands the most direct path to reaching, capturing, engaging with, and understanding their consumers, then ensure every message reaches the right channel with the perfect content.”
Attentive expands its patented two-tap™ technology from mobile into desktop shopping to help brands turn web visits that may have fallen through the cracks into high-intent, high-quality mobile subscribers. With a simple QR-based opt-in flow, shoppers can initiate a mobile subscription from any device for a seamless and low-friction experience that bridges desktop browsing and mobile engagement.
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“Two-tap™ is a core example of how we build durable advantages into the Attentive platform,” said Nakul Narayan, Chief Product Officer at Attentive. “Our patented approach minimizes friction while aligning with modern inbox dynamics. Expanding two-tap™ to desktop increases the surface area for list growth and strengthens the long-term value of brands’ owned audiences.”
Innovations for Visibility, Compliance, and Performance
As iOS-driven inbox behavior and regulatory expectations continue to evolve, brands are facing growing challenges around deliverability, engagement, and compliance. Attentive data shows that messages diverted into filtered inbox experiences can see clickthrough and conversion rates drop by 30–40%. At the same time, with 81% of consumers ignoring irrelevant messages, marketers must prioritize precision, relevance, and trust. Attentive’s new inbox visibility tools help brands identify messages at risk of filtering and apply proactive measures to improve delivery and performance.
In addition to expanded two-tap™ functionality, Attentive introduced several new capabilities designed to support scalable, compliant, and high-performing omnichannel marketing, including:
- Barcode generation for email to seamlessly connect online and in-store experiences without custom HTML
- Audience size controls to improve targeting efficiency and campaign performance within defined budgets
- Automated state quiet hours and enhanced location detection to simplify compliance and reduce operational burden
- AI-powered email template generation to accelerate on-brand content creation
- AI-driven campaign and journey enhancements that enable faster testing, optimization, and learning with less manual effort
- Expanded activation of first-party data across SMS, email, push, ads, and loyalty platforms—including integrations with partners like Yotpo
Together, these innovations enable brands to increase efficiency, deliver more relevant and personalized experiences, and drive sustainable growth in an increasingly mobile-centric marketing landscape.
“We’ve spent a lot of time comparing different approaches to mobile messaging, and Attentive has proven to be the undeniable leader,” said Sam Nam, CMO of Marketplaces at TeePublic and Redbubble. “Attentive’s two-tap fundamentally changes how easy it is for customers to subscribe, in our case, driving roughly 2x higher opt-in rates, which is critical as inbox filtering and sender trust continue to evolve.”