Attentive®, the leading AI marketing platform for 1:1 personalization that is redefining how brands and people connect, announced a new suite of solutions designed to help marketers overcome complexity and build meaningful, profitable relationships with customers at scale.
Three New Ways to Power Smarter, More Personalized Messaging
Introducing Push Notifications:
Attentive is expanding its omnichannel capabilities with Push Notifications, enabling brands to deliver personalized, mobile-first campaigns directly within their apps. Seamlessly integrated with SMS and Email, Push transforms fragmented customer touchpoints into cohesive, data-driven journeys – allowing marketers to engage consumers wherever they are.
AI-Driven Personalization at Scale:
With 96% of consumers saying they are more likely to purchase when brands send personalized messages, intelligent personalization has never been more critical. Attentive’s enhanced AI-powered product recommendation models for SMS and Email increase campaign relevance and performance. These advancements to the platform’s core AI capabilities allow marketers to create hyper-personalized experiences effortlessly, driving measurable results without added complexity.
A Reimagined Analytics Dashboard:
The all-new Analytics Dashboard offers marketers a centralized, intuitive view of cross-channel performance. With instant access to real-time insights, teams can measure results, optimize campaigns faster, and make data-driven decisions with confidence. Designed for usability and efficiency, the dashboard underscores Attentive’s commitment to building a modern, marketer-friendly platform that enhances control, saves time, and simplifies execution.
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“We’re seeing unprecedented customer uncertainty collide with industry turmoil, from shifting trade policies to OS-led changes in deliverability and new regulatory demands. At the same time, emerging channels like RCS and rapid technology shifts are redefining the brand-customer relationship,” said Nakul Narayan, Chief Product Officer of Attentive. “We developed these solutions with our customers to simplify the complex because, when marketers can act fast and personalize effectively, customers feel understood and businesses grow.”
Simplifying Marketing with Smarter Tools and Integrations
This release introduces dozens of customer-driven workflow enhancements that streamline marketing operations, improve performance, and reduce manual effort. Key updates include:
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Expanded Ecosystem Integrations with Yotpo, Tapcart, Punchh, Thanx, Google Merchant Center, and more – connecting the broader MarTech stack for seamless data sharing.
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Unified Cross-Channel Experiences linking loyalty codes, coupons, and subscriber profiles with embedded barcodes – no custom HTML required.
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Smarter Insights powered by built-in A/B testing for sign-up forms and preference collection tools to grow lists and minimize unsubscribes.
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Email Preference Collection that gives consumers control over the messages they receive while giving marketers richer first-party data to personalize more effectively.
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Simplified Campaign Management with 10+ new usability features – including enhanced platform search, recurring campaign scheduling, and universal design components that keep campaigns on brand while saving time.
“In Attentive we’ve found a partner that is going to impact our business in a very profound way,” said David Reinke, CEO of GLD, a leader in accessible luxury. “The work Attentive is doing with AI paired with our data is going to yield incredible impact over time.”