Attio, the AI-native CRM for the next era of companies, announced it has raised $52 million in Series B funding. The round was led by GV (Google Ventures), with participation from existing investors Redpoint Ventures, Balderton Capital, Point Nine, and 01A. Attio has raised $116 million to date.
This investment will accelerate Attio’s mission to build the first AI-native CRM that understands every customer and gives teams the power to build their go-to-market systems exactly as they need, at scale.
“CRM is one of the most important categories in B2B, but it’s been stuck in the past,” said Nicolas Sharp, CEO and co-founder of Attio. “AI-native CRM needs a completely different foundation — one that allows you to truly understand every customer, take action fast, and gives you the freedom to build the exact go-to-market systems you need at scale. That’s what we’re building with Attio, and this funding will allow us to accelerate our vision.”
Since its launch two years ago, Attio has become the CRM of choice for the next generation of companies. 5,000 customers are now building their go-to-market on the platform, including leading AI companies like Lovable, Granola, Modal, and Replicate. The company is on track to 4x ARR this year.
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Shaping the next era of CRM
CRM has been the backbone of B2B software for decades, but its foundations haven’t kept up with how business actually works today. As a result, many core go-to-market capabilities were built outside the system, spawning a fragmented ecosystem of thousands of point tools that companies have had to stitch together at great cost. The result for go-to-market builders has been inflexible systems, expensive integrations, and slow innovation.
That era is ending. Two powerful forces are colliding to reshape the market:
- AI is exposing the limits of legacy architecture. Today’s CRMs were built for a world of static workflows, manual data entry, and human-only operators. Bolting AI onto those foundations can automate tasks, but it can’t remove the structural constraints.
- AI is empowering a new generation of go-to-market builders and leaders. They’re building alongside AI, creating in days what once took months, and are no longer constrained by vendor roadmaps or 12-month rollouts.
“Today’s go-to-market builders expect platforms that they can shape to fit their vision, not rigid systems they’re forced to work around,” said Alexander Christie, CTO and co-founder of Attio. “To truly capture the opportunities AI creates in CRM, it has to be deeply integrated into the architecture of the platform, not just bolted on as an afterthought. Retrofitted solutions will always be less effective because the foundations of legacy CRMs weren’t designed for the scale, autonomy, and extensibility that AI demands.”
SOURCE: PRNewswire