AUDIENCEX, the AI-powered digital advertising partner built to optimize campaign performance for brands and agencies, announces an innovative strategic alliance with AlMashtal, a Riyadh-based community space and creative incubator dedicated to expanding the horizons of creativity in the Kingdom and scaling local creative economies.
Together, both companies are committed to delivering an integrated solution that brings together creative professionals based outside of Saudi Arabia along with emerging local creatives currently part of AlMashtal’s community. By harnessing the expertise of international creative teams alongside the cultural acumen of local Saudi creatives, this alliance offers a holistic solution tailored to the needs of brands and marketers seeking to deliver authentic campaign activations and drive impact and expansion in the region and internationally.
The collaboration will offer a comprehensive range of integrated creative services to brands and marketers in KSA and throughout the GCC region, from brand strategy to campaign development, and media activation, alongside advanced measurement and analytics solutions. This includes a focus on capturing authentic Saudi voices while leveraging strategies proven successful by AUDIENCEX on behalf of leading international brands. Overseeing these projects will be AUDIENCEX’s award-winning creative team, aX Studio, in collaboration with handpicked creatives from the AlMashtal community.
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Noura Al Saud, Founder of AlMashtal, stated, “This partnership represents a significant milestone in advancing Saudi Arabia’s creative journey. By blending our local insights and talent with AUDIENCEX’s proven expertise, our goal is to deliver unmatched creative solutions that deeply resonate with both Saudi and global audiences. It also serves as a bridge for emerging Saudi creatives seeking pathways into this fast growing sector within the Saudi economy.”
This alliance marks the formal establishment of AUDIENCEX KSA, accelerating their multi-year presence in the region that has included extensive work with both Saudi-based agencies and brands, including in the hospitality, education, wellness, travel and financial services categories.
Jason Wulfsohn, CEO and Co-Founder of AUDIENCEX, stated, “Our strategic partnership with AlMashtal reinforces AUDIENCEX’s dedication to innovation and expansion. With the launch of AUDIENCEX KSA, we’re excited to merge our industry expertise across media, creative and data with AlMashtal‘s exceptional creative capabilities, promising unmatched value to brands and marketers.”
SOURCE: GlobeNewsWire