Axis, a top digital advertising tech firm, has teamed up with HUMAN. HUMAN is a global leader in stopping digital fraud and managing bots. This partnership boosts Axis’s ability to check traffic quality. It covers Connected TV (CTV), video, and display ads in web and in-app settings. Axis shows its commitment to advertisers and publishers with this partnership. It aims to offer cleaner, clearer, and higher-performing inventory.
Axis now uses HUMAN’s real-time fraud detection technology. This helps us spot and block bad traffic and tricky bot activity before we show any impressions. The system offers clear, partner-accessible HUMAN reports. These reports give advertisers and publishers better insights into campaign integrity and performance. They also promote greater accountability in the programmatic ecosystem.
“Connected TV and video are growing rapidly, but so are the risks associated with invalid traffic. Integrating HUMAN allows us to offer an extra layer of protection, giving our partners full confidence that every impression is verified, authentic, and ready to perform,” said Ann Tarasewicz, CEO, Axis.
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This partnership is crucial for Axis. It aims to build a safer and more efficient digital advertising marketplace. HUMAN’s fraud prevention skills and Axis’s strong programmatic tools make a great team. This partnership helps the company grow connections with top advertisers and publishers. It also strengthens its leadership in ad quality, transparency, and innovation.
With this collaboration, Axis raises the bar for brand safety and campaign performance. Every ad dollar now provides reliable, measurable results in the complicated CTV and video landscape.