Axis, an AI-powered programmatic platform that streamlines connections between suppliers and advertisers, and Lemma, a leading omnichannel Supply Side Platform (SSP) for emerging formats have joined forces in a strategic partnership. By combining their expertise, they aim to provide enhanced solutions for advertisers and brands, elevating the effectiveness of advertising campaigns, especially in the emerging media space.
This collaboration will advance the capabilities and opportunities available to Axis’s demand-side partners. From now on, it will provide them access to a wider array of sources and opportunities, qualitative geographical targeting, and a more diverse range of ad formats, ensuring enhanced engagement and effectiveness in the advertising campaigns.
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Lemma’s omni-channel platform, coupled with Axis‘s extensive network and expertise, will enable advertisers to reach their target audiences with precision and efficiency. Through this partnership, DSPs can expect seamless integration, comprehensive support, and unparalleled access to premium inventory via Lemma, driving superior results and maximizing ROI.
SOURCE: Axis